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DIARY: Inflated media spend claims fail to impress the Campaign hacks

to exaggerating with gusto about their planned media spend. But beware, our gatekeeper is now able to spot ... later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ... . It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...

REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

CAMPAIGN.I: News Briefs

The convergent media company 4i has been appointed the lead brand design consultancy for the new...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...

CAMPAIGN.I: Tangozebra teams up with Carat Interactive

with the online ad network Real Media in August. Tranzitions are internet ads that run between web pages ... , and then, when that link is clicked by a user, the rich-media spot runs in the few seconds it takes ... Tranzition advertising campaigns, which, until now, have only been available to advertisers using Real Media ...

DIARY: JCDecaux rival kicks up a stink over gift of new outdoor amenity

High Street Kensington is a busy place at the best of times and busiest outside the bustling Odeon cinema. So the outdoor media giant JCDecaux clearly thought it was doing Londoners a service by erecting a public toilet and bus shelter in front of the building. However, it seems the company ...

UPC restructures after in wake of aborted merger

Chello with its interactive TV division, UPC Media, following the breakdown of merger discussions with US...LONDON (Brand Republic) – Pan-European cable operator UPC will merge its high-speed, unmetered broadband internet service Chello with its interactive TV division, UPC Media, following the breakdown ... Media’s plans to invest in Chello. Liberty is a recently spun-off subsidiary of AT&T, which owns Excite ...

Chello and Excite@Home abort $5.6bn merger

@Home would have each paid 88.1m (€100m) for a 43% stake. Liberty Media, a UPC shareholder would have ... although it may still receive some funding from Liberty Media, which is still backing Chello. ...

Rainey Kelly wins Boots TV launch

-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch. There are no plans at the present time to appoint a media agency. The brand, which will include sub ...

LineOne sale confirmed by owners

United News & Media and BTOpenworld have confirmed they are selling their jointly owned portal

Yell brings Yahoo! man on board for flotation

LONDON (Brand Republic) – BT has appointed John Davis from Yahoo! as finance director of its directories business Yell, ahead of its planned flotation next year. Davis, who was group finance director at Yahoo!, has also worked with media groups Pearson and Emap. BT outlined at its full-year results last ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.