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DIRECT BRIEFS: DMA elects client marketers

20 Dec 2001

The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...

DIRECT: Mazda outsources £1m work for key launches

20 Dec 2001 | by MARK KLEINMAN

's brand advertising is handled by J Walter Thompson, with media through MindShare. Last week ...

DIRECTWATCH: A monthly analysis of the direct marketing field

20 Dec 2001 | by AMBER KEY

in the run-up to the festive season, choosing to spend heavily on TV advertising rather than other media ...

Mazda outsources £1m work for key launches

19 Dec 2001 | by Mark Kleinman,

in 2003. Mazda's brand advertising is handled by J Walter Thompson, with media through MindShare ...

Brann and CHJM win Guardian Newspaper direct brief from KLP

14 Dec 2001

of adopting a new strategic approach to our weekday media, education and society offerings. CHJM showed a ...

AMV wins TV licence business

14 Dec 2001 | by Claire Billings,

Vickers BBDO for the advertising account; Fishburn Hedges will handle PR; and incumbent media agency PHD retains the media work. AMV pitched against OgilvyOne and Burson-Marsteller, which are both owned ...

iTouch acquires Worldpop

12 Dec 2001 | by Gordon MacMillan,

iTouch will use Worldpop to help market its range of youth products, which include ringtones, picture messaging, games and chat. It will also take advantage of the wide range of relationships Worldpop built up with key music content providers and media channel partners. Worldpop, founded by former ...

DMA ROYAL MAIL AWARDS: Revamped awards prove value of DM - Changes to the rules have reinvigorated the DMA Awards. Noelle McElhatton reports

06 Dec 2001 | by NOELLE MCELHATTON

selling point for the judges was its effectiveness compared with other media. TV advertising ... : VOLUNTARY SERVICE OVERSEAS (VSO) Leonardo London devised a multi-media campaign for VSO to recruit ... media, art direction, outdoor/ambient media and creative solutions. "Creatively and strategically ...

Partners Andrews Aldridge
scoops DMA Grand Prix

05 Dec 2001 | by Claire Billings,

Partners Andrews Aldridge involved using Co-op milkmen in the campaign to deliver an empty milk bottle with a note inside targeted at prospect households on their rounds. The judges said they were impressed that the piece was more effective than any other media used in the marketing campaign ...

New media is still central to marketing

27 Nov 2001 | by Jennifer Whitehead,

, a new study shows that the use of new media in marketing is more buoyant than ever....is central to most companies' new-media ventures. In nearly three-quarters of the companies surveyed ... of membership services at ISBA, said: "New media is seen as a standard marketing communications tool, funded ... believe that they are still failing to successfully integrate on- and offline media." More than 60 ...

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