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THE BOOK OF LISTS: The 10 Top media buyers

together at the end of the year is no small task," one media owner points out. 2. Tim Kirkman ... to get the best out of media owners. 6. Chris Amor, the head of press at OMD. There should be more colourful characters such as Chris in the business. As one media owner puts it: "He's a ...

THE BOOK OF LISTS: The 10 Top media planners

1. Louise Jones, the brand planning director at PHD. Last year's media planning Who's Who was dominated by a bunch of old gits like Jonathan Durden, who wouldn't recognise a media plan if it sneaked ... planners do more that conjuring up a few mildly amusing media wheezes and stunts. Clients look ...

THE BOOK OF LISTS: The 10 Outstanding media sales phenomena

trying to sell advertising via the medium of ... well, advertising media. Double-page spreads all over the business and financial media. People will pull all sorts of stunts these days to shift a bit of inventory ... . No he hasn't. And what's more, he's as mad as ever. Back in November, El Tel toured London media ...

THE BOOK OF LISTS: The 10 Hottest new-media creatives

1. James Hilton James Hilton, the co-founder and chief creative officer at AKQA. Although only 28, James is a new-media veteran. His early work included the highly awarded Durex website. He followed that by appearing in the D 9.5 million this year. 10. Andrew Mason Zentropy ...

THE BOOK OF LISTS: Lavish entertaining rules as Platt buys top spot in sales list

Campaign's ranking of outstanding media sales phenomena has yet again been dogged by widespread ... . The list, topped by Carlton Sales' Steve Platt, will confirm many people's views of media sales ... ? Freemasons? Branch Davidians? Campaign's advice: use only trained media specialists when dealing ...

THE BOOK OF LISTS: The 10 Biggest global account moves

of the review. 3. Peugeot-Citroen re-reviewed its 500 million pan-European media account following its ... . 4. MindShare picked up a healthy 700 million consolidation of Unilever media buying following a review against the fellow incumbents Optimum Media Direction and Initiative Media Worldwide. 5 ...

THE BOOK OF LISTS: The 10 Best ambient campaigns

. Beautifully simple. Media buying and planning: TBWA/GGT Direct Creative: TBWA/GGT Direct 2 ... ringburn in progress." Creative: Mother Media agency: Naked Communications 3. Pizza Hut ... .99" offer as they drove into the car park at Princess Square Shopping Centre in Bracknell. Using T4 Media ...

THE BOOK OF LISTS: Wigs off to advertising's leading briefs

Contrary to what everybody thinks, Campaign doesn't have favourites. We hate everybody equally. That's OK with agencies, not such a good idea when ranking m'learned friends. The dog-eat-dog business practices of most agencies are as nothing compared to the ruthless competitiveness of media law ...

THE BOOK OF LISTS: The 10 Top selling international newspapers

to one daily paper then, according to Zenith Media's World Press Trends 2001, Japan would have six ... 's biggest paper, published by the media arm of the communist party, come in at only fourth place when ...

THE BOOK OF LISTS: The 10 Best letters in Campaign

appreciated Claire Beale's insightful and often forceful comment on media issues, I was somewhat horrified ... (Perspective, 5 October).It's one thing to attack a media owner's tactics but another to display such ugly ... extolling the virtues of then colleague Nick "Satan" Theakstone as media buyer extraordinaire ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.