Rennie, the indigestion remedy owned by pharmaceutical giant Roche, is to sponsor UK Gold's Christmas comedy evening strand. The deal comes on top of Rennie's 450,000 sponsorship of ITV's Christmas programming and aims to maximise the traditional link between Christmas and over-indulgence....
Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial. Also...
media planning and buying operations has helped boost its overall advertising and promotional activities...the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ... 483m US media planning and broadcast account -- which had previously been held by nine agencies ...
Electrolux Floorcare has appointed Starcom Motive International to handle European media ... , will retain local media agencies in different European territories, including Zenith's through ... . "Electrolux has a strong belief in the role media must play in helping the brand establish a clear ...
to caterers and through both the trade, mainstream and ethnic media. Martinson said following ...
to be creative and experienced in the consumer and fashion media. Until an agency is appointed, former ...
were revealed on 1 December. Gower is anticipating a major boost in media relations in the run ...
a project on the privatisation of European media. But doing the rounds of the power brokers ...
Debenhams has extended its e-commerce offering with a health and beauty line featuring brands such as Estee Lauder, Calvin Klein and Clinique as well as its own-branded health and beauty products. It is also providing pre-Christmas free delivery as well as gift vouchers for beauty brand Clarins....
with launching the Pure Beauty brand in September with activity extending across all media with the exception of TV. JWT will produce an above-the-line campaign in early 2002. Media for the Christmas push ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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