WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier...
POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail on...
TORONTO: Nokia has chosen Apex PR as its agency of record in Canada. The company previously retained National PR, but the agency resigned the account over a client conflict. Six agencies pitched for the work. Apex will handle media relations, executive profiling and support for sponsorship events. ...
to Hutchison head of external affairs Edward Brewster. As well as media relations, Firefly will look ...
media relations, trade, technical and analyst relations. GCI won the business after a lengthy ...
Sky News has branched out into the mobile phone text messaging sector for the first time. The service is part of a raft of technology initiatives announced by Sky. Going live this week, the text news alerts are produced by Sky's interactive news team and available to Orange users...
Organisation: Enron Issue: Collapse of company Almost two months after the problems of the former telecoms and equipment giant Marconi, City and business commentators were once again reaching for their best collective hyperbole as they reported the downfall of Enron, another global giant:...
PARIS: Vivendi Universal - the communications group created last year out of the merger of Seagrams (Universal) and French media group Vivendi (Canal+) - has named former Credit Suisse First Boston analyst Laura Martin as head of IR. She replaces Ariane de Lamaze and starts on 1 January. ...
Orange has boosted its global corporate communications team to cope with the group's international expansion. Niamh Byrne joins the group in the newly created post of group head of media relations, with a remit to oversee all Orange's international PR. She was formerly head of global ...
GENIE: Genie, mmO2's mobile internet business, has signed a content deal with S Club 7. Genie will offer, via premium-rate phone numbers, the pop band's music to subscribers of all networks as ring-tones, along with voicemail messages from band members.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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