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STOP PRESS: Sybase appoints Band and Brown

TECHNOLOGY: Database firm Sybase has appointed Band & Brown to handle its UK PR following a three-way pitch. B&B is tasked with targeting a boardroom-level audience and the financial, telecoms and health media. The account carries six-figure fees. ...

Brodeur secures Concord Comms pan-European PR

marketing and media and analyst relations. The Brodeur team is led by associate director Ellen Ferrara, who jointly heads the media relations remit with Netherlands-based Agnita Bok, and business ...

INTERNATIONAL: Cisco radio station to boost comms

@Cisco.com, in a bid to boost its position as a technological innovator and inform customers and the media about ... has been added to support the media channel, as well as to offer in-depth analysis on technology ... media outlets video examples of executives in action to demonstrate their appropriateness for certain ...

GLOBAL ROUND-UP: Best Relations joins with Microsoft to provide services

MADRID: Spanish PR firm Best Relations has joined with Microsoft to provide virtual communications services to SMEs across the country. Best Relations will offer PR and media relations via Microsoft's Spanish internet platform bCentral.es. The service includes virtual media monitoring ...

Lighthouse PR wins Hitachi Data Systems media remit

Hitachi Data Systems has handed a media relations and European PR co-ordination brief to hi-tech specialist Lighthouse PR. The client, the subsidiary of electronics giant Hitachi that specialises ... involved Citigate, Grant Butler Coomber and Write Image. Lighthouse will run a media relations ...

Nelson Bostock wins computer security launch

Nelson Bostock Communications has won a pitch to handle consumer media relations for the launch of a computer security product. The agency claimed electronic security firm Indicii Salus had seen presentations from 19 of the top 50 agencies in the country. Winning the six-figure fee annual ...

ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

the launch of XP - 200 media outlets had already been accredited a week before the launch - will keep ...

Strategix comms remit for Brodeur on six-figure fees

to have been against Weber Shandwick Worldwide. Brodeur will work on a remit encompassing media training, on and offline media relations, analyst relations and direct marketing. The consultancy ... director Andrew Yuille, who said the agency would help with more than media relations: 'Getting ...

INTERNATIONAL: Lucent Technologies stages corp PR pitch

Kong, with regional media relations handled by Richard Wright. Wright will continue to handle the media with the agency providing strategic counsel. Lucent made major lay-offs earlier ...

MacLaurin set to assist Idesta 2.0 European roll-out

handle general media relations work. Idesta supplies mobile communications solutions to companies ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.