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Peter Werth hires Clemmow Hornby Inge for £1m ads

20 Dec 2001

seeking a media agency. Media is currently handled in-house. ...

Dockers Europe hires BlueberryFrog

14 Dec 2001 | by JEREMY WHITE

. The new campaign will aim to build the Dockers brand by using non-traditional media, so no TV or print ...

NEW MEDIA: Red or Dead bids for revival with online presence

13 Dec 2001

Red or Dead, the footwear and clothing brand, has picked Dare Digital to build its first web presence. The appointment forms part of the company's broader strategy to reinvigorate the brand, which has been dormant for several years after enjoying success in the late 80s and early 90s....

NEW MEDIA BRIEFS: Janet Reger launches first e-commerce site

06 Dec 2001

Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery...

MEDIA CHOICE: Clare Conley, Campaign's media reporter, loved Nike's "Art of Contradiction

30 Nov 2001 | by CLARE CONLEY

with Glamour Media planning and buying: David Wilding and Cathryn Gillibind at MindShare Creative: Wieden ...

CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner

30 Nov 2001

to leave the country." WINNER Title: Nike "Run London" Media Agency: MindShare Media Planner ... and Virgin Mobile Media Owner: News Group Newspapers Advertising Director: Ian Clark Advertising Manager: Liam Reynolds Media Agency: Manning Gottlieb Media Media Director: Matt James Account ...

Speedo in talks with agencies about new positioning ad drive

30 Nov 2001

marketing boss in January this year. Pentland is still thought to be hunting for a media agency ...

NEW MEDIA CHOICE: kangol.com

29 Nov 2001

Jonathan Hawkins Senior copywriter, Ping Communications Site: Kangol.com I've always had a soft spot for Kangol. Having had my formative years in the 80s, I'm among those for whom the brand conjures up images of hip-hop, graffiti and slightly unattainable (for a 14-year-old) street...

MEDIA BRIEFS: Clarks International appoints Klondike to account

29 Nov 2001

Clarks International, the shoe manufacturer, has appointed media strategy agency Klondike to handle its international media planning and buying in Spain, Germany, Holland, Belgium and Luxembourg. The company is launching a new global advertising campaign early next year and Klondike's brief ...

EDITORIAL: Levi's loses out as discounts put out a mixed message

29 Nov 2001 | by CRAIG SMITH, Editor

The battle between Levi-Strauss and Tesco - or between consumer cheat and consumer champion, as much of the national media would have us believe - is now moving into stage two. Following ... . Instead, Levi's appears to have buckled to media pressure. To constrain Tesco's ability to sell cheap ...

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