Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor advertising media in the launch campaign for its freeze-dried coffee product, 5065. The media, developed by Viacom and Starcom Motive are extended posters that stretch across the ceiling of London ...
Hall is a shining example of how to use ambient media. It seems to me that the first company ... the M6. But BlowUp Media has made a living poster, and Coke is the perfect sponsor. At 6pm each ...
home quickly and safely at the end of the night. We wanted to use a piece of media that facilitates ...
Agency handling creative work and media planning and buying through BBJ. Carling is also drawing ...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site, www.copellafruitjuices.co.uk, has been developed by Haygarth Digital and features facts on its product...
Easter 2002. Media was planned and bought by Universal McCann. ...
to dispose of the Seagram drinks business in order to focus on its media and entertainment offerings. Other ...
media planning and buying operations has helped boost its overall advertising and promotional activities...the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ... 483m US media planning and broadcast account -- which had previously been held by nine agencies ...
LONDON - Lord Clive Hollick, chief executive of United Business Media, has been appointed
. Take Wenner Media's Rolling Stone magazine. A December 4 Wall Street Journal feature ("Recession ... allowing a company to sponsor Wenner Media's Christmas shindig. Then it hit him. "Is it tacky to do ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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