14 Dec 2001
It was a tough week for British brands abroad, but the media saved the worst for British Gas...experienced such good media coverage. The Independent has revealed that the motorway restaurant chain ...
14 Dec 2001
| by Staff,
NEW YORK - AOL Time Warner has signed a marketing agreement with Motorola which will see the media...with Motorola will allow the technology company to market across AOL media, including television, magazines and online media such as Instant Messenger. Terms of the deal were not disclosed, but it was said to be a ...
13 Dec 2001
Powergen is replacing Carlsberg-Tetley as the title sponsor of the
rugby union national cup. Negotiated by Sportsworld Media Group, the
deal sees the competition renamed The Powergen Cup.
...
12 Dec 2001
| by Gordon MacMillan,
iTouch will use Worldpop to help market its range of youth products, which include ringtones, picture messaging, games and chat. It will also take advantage of the wide range of relationships Worldpop built up with key music content providers and media channel partners.
Worldpop, founded by former ...
10 Dec 2001
| by Staff,
LONDON - i-level, the online media planning and buying specialist, has signed an agreement with mmO
03 Dec 2001
| by Staff,
11 attacks worsened the slump, but did not "derail" advertising outside the US.
Media ...
03 Dec 2001
| by Gordon MacMillan,
's merger of its online properties with those of media group Chrysalis.
30 Nov 2001
| by Claire Billings,
LONDON - United Business Media indicated no signs of recovery in the US advertising market...United said the fall at its high-tech CMP Media division was less than the market's 46.3% across-the-board drop and narrower than September's figure, which saw volumes shrink by 43.8%.
However, CMP ...
has grown to 28.8%, up from 25.2%.
Ad page volumes are down 24% at CMP Media for the year ...
30 Nov 2001
| by Claire Billings,
LONDON - US cable magnate and Liberty Media chairman John Malone could have a fight on his hands
30 Nov 2001
but it is now seen as a springboard for IBM in co-operating with
MindShare and other media owners to build ...
and Blau Tequila
Client: IBM
Brand/Product: PCD Odyssey
Media or Brand Managers: Andrew Brown, Athena ...