to remove filtersINTERNATIONAL BRIEFS: Pfizer axes plans for blitz
11 Oct 2002
public opinion of the industry. But after reviewing its options, Pfizer has hired National Media
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Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
of practitioners were using AVEs, a figure that compares with that of 28 per cent found by the media evaluation ... the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ... help compare a campaign's impact year-on-year, but having key messages communicated in priority media ...
INTERNATIONAL: CAPRI wins £1.1m food deficiency job
27 Sep 2002 | by GISELLE MILITANTE
will augment the mass media ad push, kicks off this month and runs until 2004. Food manufacturers, wholesalers and retailers, health workers and educators, the media, legislators, local government units ...
PRCA gauges the outcome of group merger with allies
13 Sep 2002 | by JOE LEPPER
, media, direct marketing and customer relationship management bodies. It makes sense to look at synergies ...
Cordiant denies PR arm sell-off
05 Sep 2002 | by Staff,
, such as the US creative and media account for Hyundai, believed to be worth £300m. Bungey is expected ...
ANALYSIS: Chime's Bell keeps stoking the fires
16 Aug 2002 | by Adam Hill
the media giant's star is fading or burning bright?
INTERNATIONAL BRIEFS: Havas names director of media relations
05 Jul 2002
as its director of media relations. She joins the corporate unit from a previous role as head of external
PRCA aids cross-sector guide on pitching
05 Jul 2002 | by JOE LEPPER
for the PRCA and handles all stakeholder, member and media relations. PR was previously lead by media director ...
Celeb-driven ads generate more news
19 Apr 2002
The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...
STOP PRESS: Nike create role to better co-ordinate PR
15 Mar 2002
. Duncan Mills, previously associate media director, has been promoted to the post of EMEA marketing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
