in this report." Tom Hyland, chair of the PricewaterhouseCooper's new media group, said: "The return to positive growth in both online and offline media is a healthy sign for the overall advertising industry ...
, this resulted in a highly successful cross-media push. 6. WORLD CUP The event of the year proved a ... payback for 1998. It was always going to be a winner. 7. KRAFT The creative agency Attic Media ...
and the campaign claims to have had a 50 per cent response rate. 8. MULLER A well-integrated cross-media ...
Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop
The partnership will launch in February and underlines Camelot's determination to develop a robust new media strategy as a key driver of future revenue as sales of tickets for the main Lotto draw ... . A Lottery spokesman said it was in talks with other online media owners and expected to announce ...
, media director at Proximity London, points out that e-mail has some obvious advantages over DM ... groups of customers. "Everyone thought the web was going to revolutionise the media world," he says ... of campaign using different media. "E-mail needs to be treated as a separate medium," he says. "There needs ...
and 30 have been notoriously difficult to target, but new media, now that it has higher production values ...
: "FitzGerald was our choice based on its creativity and strong interactive media track record, coupled with its ability to create and manage major brand messages across various media." FitzGerald and Springtime ...
The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...
STRETTON Random Media's new creative director has bolstered the company's creative output since joining ... good year after being named Campaign's Best New-Media Creative last year. Work this year includes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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