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THE BOOK OF LISTS: The 10 best viral campaigns

20 Dec 2002

, this resulted in a highly successful cross-media push. 6. WORLD CUP The event of the year proved a ... payback for 1998. It was always going to be a winner. 7. KRAFT The creative agency Attic Media ...

THE BOOK OF LISTS: The 10 best DM creatives

20 Dec 2002

's creative credentials are some of the best around and he is comfortable in most media. 7. STEVE STRETTON ...

THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

and the campaign claims to have had a 50 per cent response rate. 8. MULLER A well-integrated cross-media ...

Adam Crozier named Royal Mail chief executive

19 Dec 2002 | by Gordon MacMillan,

's operations. The FA appointed the Saatchi chief in October 1999 for his marketing and media experience ... for The Daily Telegraph as a sales executive. He joined Saatchis in July 1988 as media group director and, at 26 ...

Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing...will ensure effective use of all marketing budgets, regardless of media selection," said Barrett. "Communication plans will be developed by understanding the benefits, costs and synergies of all media ... lead to greater co-operation between its roster of agencies as it looks for media ...

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...

DIRECT: Gillette develops debut direct marketing work

19 Dec 2002 | by MARK KLEINMAN

. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

, media director at Proximity London, points out that e-mail has some obvious advantages over DM ... groups of customers. "Everyone thought the web was going to revolutionise the media world," he says ... of campaign using different media. "E-mail needs to be treated as a separate medium," he says. "There needs ...

Smirnoff targets clubbers in new year push

18 Dec 2002 | by Jennifer Whitehead,

and 30 have been notoriously difficult to target, but new media, now that it has higher production values ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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