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Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing...will ensure effective use of all marketing budgets, regardless of media selection," said Barrett. "Communication plans will be developed by understanding the benefits, costs and synergies of all media ... lead to greater co-operation between its roster of agencies as it looks for media ...

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...

OPINION: Irish broadcasting revolution is good example for BBC charter

19 Dec 2002 | by RAYMOND SNODDY, media editor of The Times

Until now Terry Wogan has been the most famous product of the Irish broadcasting system, with fellow broadcaster Gay Byrne following behind in his wake.

MEDIA CHOICE: Christmas TV

19 Dec 2002 | by MARK PRIESTLEY, Broadcast account manager, Carat

With a prodigal return in Coronation Street, Midsomer Murders scheduled against BBC's EastEnders and a new, and 'final', episode of Only Fools and Horses on BBC One on Christmas Day, ITV may argue it is not the case, but it appears to have accepted the inevitable and conceded the Christmas ratings war...

MEDIA BRIEFS: Appointment at USP Radio Projects

19 Dec 2002

USP Radio Projects has appointed former Martini Rossi marketer Paul Brewer as its managing director. Brewer joins from below-the-line agency Brewer Blackler, which he ran, and replaces Rob Jones, who becomes chairman. USP Radio Projects specialises in promotions, radio advertising, sponsorship and...

MEDIA BRIEFS: Pearson pessimistic over advertising recovery

19 Dec 2002

Pearson, publisher of the Financial Times, remains pessimistic about the prospect of an advertising recovery at the paper next year. In a trading update issued on Friday, it warned that full-year profits for the FT Group, which includes business magazines such as Investors Chronicle, will be down 20%...

Ministry of Sound chief of media exits in rejig

19 Dec 2002 | by TANIA MASON

The Ministry of Sound's chief executive of media, Rebecca Miskin, has left the nightclub...brand group' encompassing all of its non-music services, such as media, travel and the eponymous ... to do a specific job and she completed that project. She did a great job of refining our media exploits ... for IPC Media's digital brands and managing director of Excite UK, joined MoS in March (Marketing ...

MEDIA: Kellogg backs Capital with Corn Flakes deal

19 Dec 2002 | by POPPY BRECH

and media owners. Earlier this year Kellogg linked with Cartoon Network in a deal that saw characters ...

MEDIA: C4 launches last campaign for Friends

19 Dec 2002 | by POPPY BRECH

Channel 4 has devised a campaign to publicise what is widely expected to be the final series of its top-rating sitcom Friends.

MEDIA BRIEFS: Radio Authority awards licence to TWG

19 Dec 2002

The Radio Authority has awarded The Wireless Group (TWG) the licence to operate the Swansea digital local multiplex. TWG will use the Swansea multiplex to broadcast its commercial stations The Wave and Swansea Sound as well as Emap-owned Kiss and Smash Hits. Emap has a 30% stake in the venture. The...

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