The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...
of the roadshows means they are likely to be back on the agenda in 2003. Advertising using mainstream media such as radio or more radical solutions is also discussed, although the cost of media space is an issue. Moyse ...
of rare birds. The campaign will also include print, online and outdoor media. The first ads appeared ...
At the launch of Media Smart, Tessa Jowell, secretary of state for culture, media and sport, told ... be no ban. Media Smart is a new body that aims to make children more aware of how advertising works ... , but because young people are doing less exercise. Media Smart has confirmed that Jowell said ...
media in approximately 20 European countries. Fallon will handle Sony's consumer audio, video ... creative account in Asia, a new US media agency Universal McCann and last month it appointed OMD to its £320m media planning business in Europe. Barbara Haase, director of marketing communications for Sony ...
of the site was also posted on viral forums including the Lycos Viral Chart. Next came a conventional media relations drive targeting mainstream media. Frank produced press releases with storylines estimating ...
Universal McCann to handle its $50m (£32m) media buying and planning work in North America, Latin America...'s Mediaedge:CIA, which holds the European media business. Other brands owned by Richemont include Mont Blanc ... McCann, will head a new media group dedicated to the Richemont account. The work was formerly handled ...
, but it is understood to involve corporate communications, media relations and internal communications responsibilities ... , and Promote PR for trade and national media relations work. Bell Pottinger has worked with LA Fitness ...
The launch of oral nicotine replacement therapy the NiQuitin CQ Lozenge for GlaxoSmithKline had to overcome media fatigue arising from the prevalence of existing nicotine replacement therapies ... awareness among consumers, with 99 per cent of media coverage containing at least one key message ...
will handle the media buying aspect of the campaign; Footsteps, which will handle ethnic marketing; branding ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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