to remove filtersT-Mobile seeks top marketer as Richardson exits
19 Dec 2002 | by RAVI CHANDIRAMANI
and Starcom Motive and consolidated ads and media into Saatchi Saatchi and Universal McCann. T-Mobile has ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
and the campaign claims to have had a 50 per cent response rate. 8. MULLER A well-integrated cross-media ...
THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
17 Dec 2002
In October, Gillette consolidated its £400 million global media planning and buying account ... executive, Steve Allen, pipped Media Planning Group to scoop the £120 million UK media planning business ... PACKARD The global technology group handed its consolidated £170 million creative and media accounts ...
THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
of internationally aligning its £25 million UK media planning and buying accounts with the Omnicom-owned agency. 4 ...
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ... communicated handset and promotional offers, while also aiming to build on the look of the campaign. Media ...
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
to introduce the media-messaging service. The media strategy targeted a younger audience in its own environment ... communicated handset and promotional offers, while also aiming to build on the look of the campaign. Media ...
Phones 4U spot shows vet scenario
13 Dec 2002 | by CAMILLA PALMER
The ad, created by Cheetham Bell JWT, carries on the "ultimate embarrassment" strategy and is the fifth in the series. The BACC banned the ad from TV and it will run in cinemas nationwide from this week to early January. Media was planned and bought by Mediavision. "Vet" shows a vet driving into a farmyard ...
Ericsson MMS mobile targets young
13 Dec 2002 | by JENNY WATTS
of respect and approval. The cross-media campaign will include posters, a special website, microsites ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
Hoggins Director: Stuart Douglas Production company: @radical.media Exposure: National terrestrial ...
MEDIA: Whoosh plans text campaign innovation
12 Dec 2002 | by RAVI CHANDIRAMANI
aims to boost brand loyalty among 16- to 30-year-olds, the heaviest users of text and media messaging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
