to remove filtersMcCann WorldGroup wins $40m mobile telecoms work
18 Dec 2002 | by Jennifer Whitehead,
include McCann-Erickson for advertising creative, Universal McCann for media planning, buying and research ...
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Energy firm reviews media out of MediaCom North
18 Dec 2002 | by Staff,
LONDON - United Utilities has put its estimated £1m media planning and buying account up for review
Agency of Year 2002 accolade goes to Mother
11 Dec 2002 | by Jennifer Hiscock,
to the effectiveness of Mother's campaigns. Agency 2002 recognised excellence in all marketing disciplines. For media ... Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
executions in a three-month burst of activity. The media schedule, which has been planned and bought by PHD ...
MEDIA BRIEFS: Virgin Radio and Microsoft join forces for promotion
05 Dec 2002
Virgin Radio has joined forces with Microsoft to launch a week-long promotion encouraging listeners to consider buying a PC or upgrading for Christmas. The promotion, entitled 'Amazing PC' kicks off on December 9 focusing on PCs that are designed for Windows XP.
PROFILE: Lifelong journey - Nick Barley, marketing director, Microsoft UK
05 Dec 2002 | by RAVI CHANDIRAMANI
is concentrated on outdoor media and roadshow demos at airports and railway termini, designed to catch the target ...
Wyclef's 'soap' spot lands Virgin Mobile in hot water
02 Dec 2002 | by Jennifer Whitehead,
. Virgin Mobile's advertising was created by Rainey Kelly Campbell Roalfe/Y&R, with media for the £5m pre ... in the media, following stories about the former Royal butler Paul Burrell and allegations of rape among other ...
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
Microsoft is the latest client to ask media owners to bid against each other on a winner...Every year since 1999, DaimlerChrysler, via the offices of its media agency, BJK E, has invited media owners to pitch for a £100,000 slug of its budget on a winner-takes-all basis. It sends out documentation to 80 or so media owners - both print and broadcast - and receives about 40 responses ...
Microsoft hunts agency for £10m job
28 Nov 2002 | by RAVI CHANDIRAMANI
-the-line business is run by McCann-Erickson, with media by Universal McCann. Earlier this month the company ...
HOTLINE: The Telegraph Group wins pitch
22 Nov 2002
The Telegraph Group has won a pitch against other newspaper groups to work as a media partner
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
