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BHWG fifth partner Forster to leave Proximity London

18 Dec 2003 | by Claire Billings,

new media and technological developments, as well as more traditional media. Forster is the third ...

AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman

18 Dec 2003

of customer data in media planning. It also ran seminars for clients on topics such as the grey market, brand ...

Novak exits after 12 years in Royal Mail shake-up

17 Dec 2003 | by Mark Kleinman,

division. As managing director of the media markets unit between 1999 and 2002, he saw annual sales of mail media grow from £350m to £1.2bn. Novak told Marketing he was keen to stay within the industry ...

OgilvyOne wins below-the-line agency of the year

17 Dec 2003 | by Staff,

-the-line agency of the year in the Asia Pacific by Media Magazine....advertising and media agency achievements. Ogilvy also had three finalist awards -- one each for its India ... than any other competitor at the awards. In its commentary on the OgilvyOne Asia Pacific's win, Media ... and profitability grew". Media congratulated OgilvyOne on its strong awards performance this year -- 22 of the 30 ...

The outlook for inserts is not quite as it seems

17 Dec 2003

, managing director of Highbury Direct Media....Inserts are now an accepted part of the wider media landscape and consumers expect them to appear with the distribution of magazines and newspapers on a daily basis. This is all good news for the clients, agencies and let's not forget the publishers. However, there are still major problems which the industry needs ...

YMCA tests DRTV through WWAV for homeless drive

15 Dec 2003 | by Claire Billings,

move on in life." Media buying is through WWAV Rapp Collins Media. The creative team on the campaign ...

Havas predicts upturn in marketing spend next year

12 Dec 2003 | by Claire Billings,

it revealed that Europe will lag behind the rest of the world in experiencing a recovery. The media ...

DIRECT: DM firms record positive third quarter

11 Dec 2003 | by Ben Bold

Imbalances between sectors appeared to have stabilised, with some media particularly buoyant, and more than 50% of those surveyed registering better business conditions. Sectors exhibiting particular optimism included door-to-door, e-mail marketing, field marketing, inserts, mailing houses and financial ...

DIRECT MAIL SHOWCASE

11 Dec 2003 | by Ken Gofton

in charge of the card scheme, now the retail group's controller of new media, says: "The Clubcard will now ...

Panasonic launches innovative MMS campaign for X70

10 Dec 2003 | by Staff,

LONDON - Panasonic has backed the launch of its X70 mobile camera phone with an innovative multi-media...was run in conjunction with Lycos, the media planning and buyer agency, Brand Connection, and mobile ...

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