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Ford StreetKa - a new star shines over the old brand

daring and media savvy designer who had just been appointed head designer at Givenchy. Fated ... that Streetka s all about. Partnership with him would guarantee us column inches. However, as a media savvy ... for a Ford car. Ford s media influence index rose by 25% in the UK.5 Brand tracking studies revealed ...

Young People, Media and Personal Relationships

This report is based on a research project entitled 'Young People, Media and Personal Relationships...and the Media by David Buckingham and Sara Bragg (Palgrave Macmillan, 2003). Qualitative findings 1. Whether or not they choose to do so, children frequently encounter sexual material in the media. The children in our sample ... media offer mixed messages and often explicitly require consumers to make up their own minds about ...

Advertising Expenditure Expected to Increase by up to 47% over the next decade

to the differing effects they might have on various media. The report concludes that there is a good chance of significant growth in media advertising expenditure over the next decade, as shown in the table below: Table ...

A National Broadcast Media Survey of Radio and TV Audiences

. The National Broadcast Media Survey showed that audiences for the two BBC stations from mid-July to mid ... to 28.7m. The new survey, conducted by the German group GfK Media, does away with the traditional ...

Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions

of modern life. It doesn t matter whether you are a high flying business person, a concerned media ...

Web-based meetings as a strategic communications tool

. Increase your visibility with the media or expand your reach globally, especially if your company ... in PR include partnership announcements, media tours, interviews with senior management, crisis ... appeal of multi-media and keeps your employees engaged in internal communications. You can also archive ...

Children's advertising code: summary of submissions received

narrow affecting home-based broadcast media exclusively. The range of influences to be brought ...

Are domain names suddenly too sexy?

, media and influence public opinions at large. It s time to explore the power of names, new laws ...

Broadcasting Bad Health: Why food marketing to children needs to be controlled

education and media literacy. (1) Lang, T Millstone, E (eds) (2002) The Atlas of Food, Earthscan ...

CRM Industry Awards

s activities and aims to provide consistent service across whichever means or media the customer chooses ... .wilson-publications.com Irish Life Permanent CRM Industry Awards Contact Children in Crisis Media Relations Mark Turner ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.