strategy consultant in the media and entertainment fields, Andy is ideally suited to meet these challenges ...
- has won the £15m Weetabix media account in a pitch against incumbent PHD and Initiative. The win ... Allmond on building the agency's capabilities in other areas, including media strategy and planning ... will handle the media planning and buying for Weetabix from the beginning of March and will take charge of all ...
for the past two years. She has more than eight years' experience in traditional and online media and was previously responsible for developing and growing 24/7 Real Media's e-mail marketing business in the UK ... on Allied Dunbar, Kimberley Clarke and Telegraph Newspapers. Media Audits has promoted Pip Hainsworth ...
about the possibility of planning its radio advertising based on Rajar rival GfK Media's measurement ... 's measurement system comes a week after Transport for London revealed to Media Week that it was considering ... ," it added. "We are under constant scrutiny when it comes to accountability." GfK Media director Nick ...
Mobile phones and the internet are two of the newest ingredients in the media mix ... as direct marketing media and are now both contenders for some of the traditional media spend ... ! But how can the two media be harnessed in conjunction with each other? An example would be a recruitment ...
Dobres, co-founder of online media agency I-Level. "It's turned into a grown-up, measurable medium just ... become a mainstream media channel and these record-breaking levels are a watershed that cannot be matched by any other media," said Danny Meadows-Klue, chief executive of the IAB. The rapid growth in online ...
answered our DaimlerChrysler Creative media briefs delivering unique creative solutions. They, in turn ... progressive media agency defines creative use of press as coming up with a new ad shape. As I explained ... ' print campaigns while maintaining editorial integrity. Tara Marus Board director BJK E Media ...
Maiden is extending its Transvision network of in-station digital screens from six sites, including Edinburgh (pictured), to 10 over the next few months. The outdoor media owner, which has invested more than £4m in Transvision, will switch on new screens in London's King's Cross station, Leeds ...
the media strategy for Glamour, the magazine which usurped it as the top-selling women's monthly. Simon ... launch until he departed as managing partner of the magazine's media agency Optimedia to set up Rise ... the segment] and one of the most definitive media brands in the world is very flattering." Cosmopolitan saw ...
recovery in the media sector gathers pace. One investment banker close to Telefonica said it would not be surprising if Telefonica were to sell Endemol at some stage in the future, especially if the media sector ... paid for Endemol - ?5.6bn in 2000 - plus the downturn in the media sector, will make a sale difficult ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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