MEDIA: IKEA prepares to make debut on cinema screens
18 Dec 2003
new media strategy for the company....with Oscar-winning films that are being screened at the time. Media has been handled by MediaCom. ...
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The many media services offered by MindShare came together in 2003, delivering strong results...A handful of agencies had valid claims to be judged Marketing's Media Agency of the Year ... led to the agency finally delivering on its much-vaunted House of Media proposition. MindShare ... and media consumption. MindShare's 'film room' began offering clients product placement, merchandising ...
new media strategy for the company....with Oscar-winning films that are being screened at the time. Media has been handled by MediaCom. ...
the space on behalf of Electronic Arts' media agency, MediaCom. The ads will run at stadia including
BSkyB has hailed the growth of its TV-based dating service after unveiling figures which show that 3.6 million messages were sent last year by consumers looking for love. The Koopid-branded service on Sky Active signed up 45,000 users in its first year, and more than 2500 viewers claim to have met a...
Continental Airlines is to sponsor Jazz FM's daily business bulletins for a three-month period after a trial tie-up proved successful. The deal, which covers the North-West of England, will involve Continental promoting its daily flights from Manchester to New York, a key route for the business market.
Gardeners Monthly's February edition is to be cover-mounted with a video entitled A practical guide to growing clematis. The magazine will include a free plants voucher.
For media agency folk, 2003 has been a year of postponed vacations....business, as clients sought greater value from their media budgets. One way of getting more value has ... consolidated media planning business, while the pooled 45m buying budget of GUS added to its coffers ... used a media first, cashpoints, as well as banners around Eurostar's base at Waterloo Station. BA ...
Although it is part of the new media brigade, Glue London still calls itself a traditional...brought in a new tier of senior management last year, which saw managing director and new media stalwart ... joined from Ogilvy & Mather. Claiming not to be a pure new media agency, Glue London instead labels itself a traditional marketing agency that uses digital media to create campaigns. The past 12 months ...
National Express has appointed E3 Media to develop a microsite, providing the travel operator
general Greg Dyke said the BBC's response to the Department of Culture, Media and Sport would be published
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.