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David Bailey stars in first Olympus TV ads for four years

27 Nov 2003 | by Jennifer Whitehead,

and satellite television, with media planning and buying through Initiative. Jeremy Bowles, managing director ...

Lego engages children's interest with online promotion

11 Nov 2003 | by Claire Billings,

director at Starcom Motive, said: "The internet is beginning to dominate kids' media time, therefore ...

Nintendo spends £6m on pre-Christmas marketing push

07 Nov 2003 | by Jennifer Whitehead,

for the advertising campaign was by Leo Burnett Milan, while the UK media was through Starcom Motive. Nintendo said ...

CAMPAIGNS: Pharmacists look beyond health press - Media Relations

07 Nov 2003 | by Mary Cowlett

place in Harrogate from 15 to 17 September. Objectives To take the BPC brand to a broader media ... across the national media, the PR team concentrated on identifying newsworthy stories that focused ... report that 'liquorice reduces sex drive'. Measurement and Evaluation Media coverage was achieved ...

MEDIA: Global News Service targets health area

31 Oct 2003 | by Peter Simpson

Pharmaceutical firms and related media are being targeted by a health news provider that launched

PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

31 Oct 2003

Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy...media audit to determine which programme makers were most likely to be interested in the narcolepsy ... and formed part of BBC2's science documentary series Horizon. Further approaches to broadcast media ... media training, and the PR team developed narcolepsy fact sheets to send to patient groups, online ...

PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

31 Oct 2003

to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ... media. To demonstrate Tixylix has the expertise to help parents, Red created No More Snail Trails, a ... Brewer. The campaign captured the media spotlight in the middle of the cough and cold season. Coverage ...

CAMPAIGNS: Campaign for healthy feet measures up - Consumer Health

10 Oct 2003 | by Jessica Nesbitt

such as Woman, Woman's Own, Now and Chat. The campaign's launch was a media morning in February at London ... -health professionals to participate, co-operating chiropodists and podiatrists received free local and national media ... and Evaluation Media reach to date totals 46 million, with the majority in women's weeklies and monthlies ...

Polaroid names Euro RSCG Worldwide as global agency

06 Oct 2003 | by Gordon MacMillan,

integrated advertising and media account for Polaroid cameras and film....as the lead agency, handling all integrated marketing communications programming, including media buying ... in Japan. Worldwide media will be handled by Havas's media operation Media Planning Group. Euro RSCG ...

Maxell targets youth with MTV Euro Top 20 sponsorship

23 Sep 2003 | by Claire Billings,

digital media products such as DVDs, CD-Rs and MiniDiscs to the 15- to 24-year-old youth market....media products to a generation of consumers who are technologically astute and demand the very best ...

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