to remove filtersHaribo launches marketing campaign
18 Dec 2003
the focus of Haribo's advertising to appeal to adults. The work was created by Kastner Partners and media
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Weetabix moves £15m work out of PHD into Allmond
18 Dec 2003
Weetabix has shifted its 15m media planning and buying business out of PHD into The Allmond...International Media, prior to its merger with Initiative. The review was called in September as part ...
General Mills shakes up senior marketing roles
18 Dec 2003 | by Emily Rogers
-Erickson, Saatchi Saatchi and TBWA\London share responsibility for the company's brands in the UK, with media ... Mills' adspend for the 12 months to November was more than 5m, according to Nielsen Media Research ...
OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience
18 Dec 2003 | by Alastair Ray
Client: Sony Music Creative agency: Malone Design Media agency: Manning Gottlieb OMD ... : Iris Media agency: Vizeum Outdoor specialist: Posterscope Period: November 17-December 14 ... : TBWA Media agency: Manning Gottlieb OMD Outdoor specialist: Posterscope Period: November 3 ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
. Palmer-Tomkinson is already telling the media about what she sees as an enduring relationship, although ... Publicis/Carat 12 219 30.66 10 Woolworths+ Bates UK/ZenithOptimedia 13 211 28.14 * Nielsen Media Research ... - 118 118 WCRS/OMD UK 90 16.10.03 15.24 - 11 88 88 Euro RSCG Partners/ 89 18.09.03 13.12 Media ...
Allmond Partnership wins Weetabix £15m media account
17 Dec 2003 | by Claire Billings,
LONDON – Breakfast cereal Weetabix has handed its £15m media business to The Allmond Partnership...Allmond knocked out incumbent PHD and Initiative in the final contest to take on the media-planning and buying and strategy for all Weetabix brands, including Ready Brek, Weetos, Mini Crunch and Weetabix cereal bars. The win follows a change of ownership at the agency, after its management staged a buyout ...
TOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE
12 Dec 2003
for the media industry, showing maturity and good new-business wins....Anointing a Media Agency of the Year for 2003 was a tough decision, not because there were too ... House of Media proposition. While all agencies found new business pretty thin on the ground, MindShare ... by Naked Inside - a blow, yes, but indicative of MindShare's intentions only to handle "joined-up media ...
Cows stage a supermarket heist in new BMP Cravendale TV spot
12 Dec 2003 | by Jeremy Lee
was directed by Jason Smith of Brave Films. Media planning and buying will be handled by Carat. Arla Foods ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
director of media, Procter Gamble 2003: It's difficult looking at 2003 to look beyond the Competition Commission decision on the merger of ITV. It was a big media event and clearly one that advertisers felt ... : The most important thing for us was handing our media planning to Ben Hayes and Andrew Stephens' media ...
WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
Unlike its coveted titles of creative and media agency of the year for the UK, Campaign has ... , estimated to be worth $600 million, into the network. For Omnicom's main media network, OMD, the global ... for the media network where global account moves were rare. The sheer size of the account - $1.2 billion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
