BCA chooses The Preference Service to drive insight
30 Sep 2003 | by Staff,
year." BCA is part of the German media giant Bertelsmann and has a turnover of over £130m a year ...
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than 7% to 462.5p. Media analyst Richard Menzies-Gow at Dresdner Kleinwort Wasserstein told Reuters ...
year." BCA is part of the German media giant Bertelsmann and has a turnover of over £130m a year ...
Swindon-based Inbox was appointed earlier this month to develop a new approach to Esure 's marketing, targeting recipients on opted-in third-party lists. The campaigns, developed by Inbox Media, feature animations of a home and car, accompanied by a voiceover from former 80s punk star ...
Q4’s brief is to boost Microsoft’s profile in the Irish national and trade media and ‘build relations with ministers’, according to partner Angie Kinnane, who left Financial Dynamics in June and is leading the account The agency will also handle a brief that will cover PR around Microsoft Ireland ...
handled PR work including ‘strategic consultancy’, media relations and production of CEZ’s internal ...
LONDON - France Telecom has split its £200m pan-European media account between Media Planning Group...Orange media-planning and buying account, but becomes lead agency for the mobile phone brand's pan-European work, which will be managed from London. Initiative will now handle UK media for Orange and France Telecom-owned Freeserve, previously with Walker Media. However, MPG will act as lead agency at France ...
, media and sport, John Whittingdale, said that the government had squandered £15m on advertising, while ... they are doing," he said. The figures, from Nielsen Media Research, examine spending by COI Communications ...
LONDON - MediaVest Manchester has confirmed it has won the £7m media planning and buying
account and the US media-buying business for Coca-Cola. If you have an opinion on this or any other ...
is being run by Jan Hall, head of the firm's European media practice. So far, the only other names ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.