to remove filtersCity & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
wholly owned subsidiaries are Property Marketing Company and Premium Media. Adventis has 43 staff ...
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Consumer PR: Targeting the next generation
02 Jul 2004
. Now it's a more complicated debate, with the media and a lot more stakeholders involved. PR for food companies isn't just about media coverage anymore.' PRCA chairman and Kaizo CEO Crispin Manners agrees ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
slugging it out in costume. Ketchum, in its fourth year with Pepsi, was tasked with developing a UK media ... was not likely to be a problem. Ketchum's media strategy therefore had to focus on two main strands: the first was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
worth their salt in the media, from record company chairmen, to radio DJs.' But on the flip side, PROs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
