won Unilever's £680m pan-European media buying account, following a lengthy pitch process that also ...
Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets. IProspect will become part of Aegis Group's digital media network Isobar, which ... : "Digital media will become the dominant delivery mechanism for media and advertising. Understanding ...
Weekly lads' mags hold important lessons for the media industry. They show the value of being fresh ...
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business...Carat to develop creative and innovative media strategies to drive its brand." Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
as audiences grew, according to Starcom's media market report.
the Standard brand. Media buyers voice concerns that Standard Lite will take the Evening Standard's readership ...
. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive 2 Stella Artois "pilot" Stella Artois pays homage to the flying ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
media businesses are winning significantly more than their share of new business and Synovate ...
of a move to bring the web into the Starbucks brand-building media mix and follows the success ...
(according to Nielsen Media Research), a pitch led to the appointment of not one, not two but five creative agencies to its business. Incredibly, the same is happening in media, with a plan to instate at least three ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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