Opinion polls can engage the media and public with fun statistics, but PROs should beware...and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes ... ,' says Survey Solutions MD Miles Couchman. Most media polls continue to be based on phone or face ... to lead to a more honest response.' However, in terms of providing the media with relevant ...
. Beckham scores own goal with media Like the next instalment in a part-work for those brushing up on their PR skills, David Beckham this week delivered his latest media relations masterclass. In The Daily ... break with the tradition of inept media handling which Beckham has recently cultivated, it threatens ...
than ever before. A recent survey conducted by media evaluation and research company Metrica has ... , over the past two years, the number of large organisations using media analysis has risen by 17 per ... , and unsurprisingly, the specialist media analysis companies. Metrica MD Mark Westaby says that despite ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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