to remove filtersWRC teams up with Premium TV for broadband drive
22 Dec 2004 | by Staff,
media and entertainment companies. If you have an opinion on this or any other issue raised on Brand ...
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Aegis to pay up to $50m for US digital marketing shop
22 Dec 2004 | by Staff,
Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets. IProspect will become part of Aegis Group's digital media network Isobar, which ... : "Digital media will become the dominant delivery mechanism for media and advertising. Understanding ...
Starbucks website to celebrate 20 years of Xmas blend
22 Dec 2004 | by Staff,
of a move to bring the web into the Starbucks brand-building media mix and follows the success ...
Media News brief: Ofcom terminates Auctionworld's licence
22 Dec 2004
Ofcom has terminated Auctionworld's licence after the digital TV channel, which is in administration, failed to remedy serious breaches of the Ofcom Code. It has also failed to pay a £450,000 fine previously imposed by Ofcom.
Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
, according to Nielsen Media Research, but this figure is expected to be exceeded in 2004, as it has stepped ...
BBC closes websites as part of shake up of bbc.co.uk
20 Dec 2004 | by Gordon MacMillan,
LONDON – BBC New Media is to close a number of websites and reduce investment in others as part...of the financial year 05/06 and will be reinvested in new-media projects that more closely reflect the goals set ... distinctive and value-for-money services. Ashley Highfield, director of new media and technology, said: "It ...
Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...
LoveFilm and Moviechoice.com join forces in DVD battle
20 Dec 2004 | by Staff,
, and online entertainment retailer CD-Wow; brand partnerships with Sony and Lastminute.com; as well as media ...
Post Office appoints AI as first dedicated digital agency
20 Dec 2004 | by Staff,
by AIM-listed marketing services company Media Square from Havas for £600,000. The deal saw it leave ...
Agency Republic named Marketing agency of the year
17 Dec 2004
this year, it now offers media planning and buying as well as digital marketing. This combination boosted its offering in pitches, and it is now subsequently handling media for a number of new accounts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
