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Opinion: Bhopal hoax inflicts widespread damage

of it - activists operating double-bluffs, an overenthusiastic media, a vivid demonstration of the power

Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship

credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... organised a VIP area at Cirque where clients, the media and acts such as the Cheeky Girls enjoyed salsa ... . The broadcast media were invited to the Hippodrome on the day of the final to see the dancers rehearsing ...

The IPR PRide Awards 2004/5: Northern Ireland

long recognised exceptional talent among Northern Ireland's media. Now we can acknowledge best practice ... Barry McGuigan, Joanna Lumley, Katie Melua, Daniel O'Donnell and Mo Mowlam. Extensive media coverage ... great support. Fantastic results included widespread media coverage and £145,000 raised for charity ...

The IPR PRide Awards 2004/5: East Anglia

of the media. Being involved in the judging of the awards for the past two years has given me a fresh insight ... in the media announcement. Consequently, the resulting coverage in the national press was excellent. The team ... evident commitment to his chosen profession. THE OTHER WINNERS PHOTOGRAPHY DESIGN OR NEW MEDIA Ware ...

Campaign: Viz uses birthday party to reinvigorate status - Consumer

and ensure positive media coverage. Strategy and Plan To emphasise the quality of the writing, artwork ... on radio, TV and in print, talking about the history of the comic. The PR team then created a media stunt ... such as chortles.com. Results More than 500 people attended the party, generating further media coverage from ...

The IPR PRide Awards 2004/5: Wales

2003 Nice, quirky ideas showing skill and success in selling to the media. SILVER AWARD ...

Campaign: Festival package agent IfB woos the UK media - Travel PR

. The first step was to identify the media outlets and specific journalists who would reach this audience most ... . Publications including The Observer, Classic FM Magazine, Choice and The Lady visited Prague. The main media ... with key target media followed. These included a lunch meeting at between IfB and a senior producer ...

The IPR PRide Awards 2004/5: North West

techniques have been employed. COMMUNITY CAMPAIGN GOLD AWARD - SPIN MEDIA Oldham Beyond (Oldham LSP ... understanding of what the media requires was backed up by impressive coverage achieved on a local, national ... participation. Outstanding results across a wide range of media. SILVER AWARD - STOCKPORT METROPOLITAN ...

Press Conferences: Impress the press

on the refurbished media centre at Millbank, with its 200-seat auditorium, broadcast media links for BBC, ITN and Sky ... by lunch was an efficient way of ensuring good media coverage, but things are different now,' he says ... and international news stories, press conferences are often hastily arranged. Porter Novelli head of media ...

Editorial: Broadcast shines on PRWeek Awards night

help highlight the ever-growing importance of the broadcast media in running corporate comms campaigns ... content for broadcasters to latch onto. In this category, certainly, it did not feel as though the media ... - rather it was a collaborative process that ensured everyone, from the brand to the media owner, emerged ...

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