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Direct News: Personalisation key to response

22 Dec 2004

A poll, conducted by the Future Foundation among more than 1000 consumers, found that printed media such as direct mail, inserts and door-drops, were unpopular but effective. The survey also reported that 25% of adults had made a purchase or requested information as a result of direct mail, while ...

Direct News: AOL UK merges £6m account into Joshua

22 Dec 2004 | by Ben Bold

, according to Nielsen Media Research, but this figure is expected to be exceeded in 2004, as it has stepped ...

Ebookers.com signs Blessed for launch of first TV drive

20 Dec 2004 | by Staff,

as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...

Draft to lead Interpublic's $150m global CA account

20 Dec 2004 | by Daniel Farey-Jones,

Draft will work with CA to determine an overall marketing strategy and will implement offline and online campaigns. It is being backed by a team of Interpublic agencies across a number of disciplines, with support roles for Initiative in media and Jack Morton Worldwide in experiential and event marketing ...

Marketers should leave inaccurate data in the past

17 Dec 2004

and commit to better data cleansing and management during 2005, writes Richard Roche, head of media markets

Quarter of direct communications effective says DMA

16 Dec 2004 | by Daniel Farey-Jones

The DMA has only released some statistics and the full report will not be available until the first week of February. The survey showed the most popular forms of direct marketing were TV and magazines. Printed media -- direct mail, inserts and door drops -- were less popular, with only 35 ...

Direct mail lags behind other media growing 2.1%

15 Dec 2004 | by Jennifer Whitehead,

According to the Advertising Association, direct mail, which only includes mailouts and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging in terms of growth. Last month, the AA reported that spending on direct mail in the UK could rise ...

Direct News brief: Vegan Society seeks members

15 Dec 2004

lifestyle. The game, created by Limone Media, will be emailed to members encouraging them to forward

Direct marketing: Big and beautiful

15 Dec 2004

) Media Press Royal Marsden Hospital Harrison Troughton ... digital Hewlett-Packard Publicis Dialog media Outdoor/ Star Alliance Harrison Troughton ambient media Wunderman Multiple media Star ...

Agency of the Year: Creative Agency of the Year - Best of the rest

15 Dec 2004

account, eBay for its UK TV debut, Ambrosia, Associated New Media and ExxonMobil. The loss ...

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