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My media moment of 2005 was actually sharing a bottle of Bollinger with a couple of old ladies on a train from Manchester to York at about 11am on a lovely sunny day in the Summer. Our business was just one year old in Manchester, so that was one reason to be cheery; we were on our way to the races ...
as the most used media channel after television. And with fragmentation continuing to blight traditional media, it’s no surprise so many clients are now radically reassessing their media plans for 2005. You used to be able to get away with putting 2% of your media budget into online; today if you ...
Guy Sellers, joint managing director of Total Media, says the industry came of age in 2004...This year has seen not only the recovery of media spends but also a number of shifts in the media ... and is now a part of the offering of most media agencies. The benefits of this route have been spotted by some media owners who, where able, are offering fully rounded solutions which involve combinations ...
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business...Carat to develop creative and innovative media strategies to drive its brand." Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
media businesses are winning significantly more than their share of new business and Synovate ...
The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year, but the Beeb has some luxury crackers in its schedule that may well eclipse ITV's.
Ofcom has terminated Auctionworld's licence after the digital TV channel, which is in administration, failed to remedy serious breaches of the Ofcom Code. It has also failed to pay a £450,000 fine previously imposed by Ofcom.
Telewest has launched an investigation into £5m of illicit payments to media agencies by ids
Kelvin MacKenzie's The Wireless Group (TWG) has won the FM licence for Edinburgh with a talk format, beating off 11 rival bidders, most of which were offering rock formats targeting men in their 40s.
The Financial Times is scaling back its weekly Creative Business media supplement to a monthly
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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