. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive 2 Stella Artois "pilot" Stella Artois pays homage to the flying ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
(according to Nielsen Media Research), a pitch led to the appointment of not one, not two but five creative agencies to its business. Incredibly, the same is happening in media, with a plan to instate at least three ...
of interest in different media, different styles and different points on the creative compass. Quite soon, I ...
the world of the media. 2004 was a year of consolidation, proposed consolidation and speculation about...Havas also looked an interesting fit for one of the big groups: Media Planning, Havas' media ... 't have large enough billings to compete on a global basis. There was also time to conduct the odd media ... assignment, which prompted the next wave of speculation. Would Interpublic's media agencies, Universal ...
the Gold Standard. For advertisers who are used to the conventions of established media such as TV ... , when you consider that online now accounts for 12 per cent of media consumption time, the potential ... more than anything else, are using a more diverse range of media channels than ever before. A great TV ...
Despite the hyperbole surrounding it, international media is growing up as it delivers more...in the balance of power on Madison Avenue ... now media are calling the shots ... and providing the bulk of their parent companies' growth." There have been many false dawns and much hyperbole about media's growing pains and emergence from the full-service basement. Premature claims of media being the new creative ...
This year has been dynamic for print media, which have been trying new titles and formats...in the advertising industry. While this sounds like good news, it is somewhat damning at the same time. The media ... the important stuff", and ended up leaving consumers and media buyers confused as to exactly what role ... 't such investments (over)due? The battle for ownership of The Daily Telegraph was the media soap opera of the year ...
fragmented media world with new technology. The defining characteristic of our age is oversupply. More brands...We wring our hands over media fragmentation and strategise for cut-through at all costs and by any ... . The first is that in the perma-audit land of media quantifying, the bleeding obvious is now part of the game ... year of considerable progress, tackling the fragmentation of life head on. Within the media currencies ...
twists and turns of the Unilever media pitch, the wobbles of the obesity debate, the compact newspaper
1. What would you have done if you hadn't been in advertising/media?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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