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Mail Watch: The monthly analysis of UK client spend on mailing is in association with Nielsen

0.46m Nielsen Media Research estimates direct mail spend by grossing up mailing volumes from a ...

British Gas case study: Saving energy

don't even have lofts or cavity walls. British Gas charged media buying and planning agency Carat ... we're going to do from a media point of view - looking at the differences between Royal Mail and News ...

Profile: Message on the Move - Spreading the good word

. "Viacom does all our media buying, and we'll look at placing ads at bus garages, so people see them ...

Norwich Union case study: Integrated success

) and the other 50 per cent from the press ads. "The message is very much that people use offline media to go ...

Envelopes: Envelopes get personal

mail maintain its value compared to other media," Jefferies says. PERSONALISATION OF DM LETTERS ...

2004 round up: 2004 - The industry fights back

campaigns that don't integrate some form of new media and indeed many campaigns are standalone digital ...

Think Tank: Marketing to women - The gender factor

of finding out which media has the most opportunities to talk about a product in a way men and women get ...

Buyers spoilt for choice

that is correct for the campaign. They can advise on the best media route to take. JEREMY SAUL, LIST AND SALES ...

Trailblazer: Stretching SPACE

and Ogilvy Mather, he knows the sector. Eyeconomy was a media-buying agency when Clarke joined in 1999 ... after Match acquired Udate.com where he was online media manager. Mike Grehan is CEO of search ... at up to three per cent and it is growing every year. Dominic Finney, account director at media ...

IPC-Highbury battle takes new twist

the debate in the media. After the case IPC said it would continue to “vigorously defend the creativity ...

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