31 Dec 2004
0.46m
Nielsen Media Research estimates direct mail spend by grossing up
mailing volumes from a ...
31 Dec 2004
| by Melanie May
don't even have lofts or cavity walls.
British Gas charged media buying and planning agency Carat ...
we're going to do from a media point of view - looking at the differences between Royal Mail and News ...
31 Dec 2004
| by Peter Crush
. "Viacom does all our media buying, and we'll look at placing ads at bus garages, so people see them ...
31 Dec 2004
| by Peter Crush
) and the other 50 per cent from the press ads. "The message is very much that people use offline media to go ...
31 Dec 2004
| by Bill Britt
mail maintain its value compared to other media," Jefferies says.
PERSONALISATION OF DM LETTERS ...
31 Dec 2004
campaigns that don't integrate some form of new media and indeed many campaigns are standalone digital ...
31 Dec 2004
| by Peter Crush
of finding out which media has the most opportunities to talk about a product in a way men and women get ...
31 Dec 2004
| by David Murphy
that is correct for the campaign. They can advise on the best media route to take.
JEREMY SAUL, LIST AND SALES ...
28 Dec 2004
and Ogilvy Mather, he knows the sector. Eyeconomy was a media-buying agency when Clarke joined in 1999 ...
after Match acquired Udate.com where he was online media manager.
Mike Grehan is CEO of search ...
at up to three per cent and it is growing every year.
Dominic Finney, account director at media ...
24 Dec 2004
| by MediaWeek
the debate in the media. After the case IPC said it would continue to “vigorously defend the creativity ...