Draft will work with CA to determine an overall marketing strategy and will implement offline and online campaigns. It is being backed by a team of Interpublic agencies across a number of disciplines, with support roles for Initiative in media and Jack Morton Worldwide in experiential and event marketing ...
LONDON - Publishing and media group United Business Media has appointed Symbian chief executive...of international and media markets. Succeeding Clive will be a difficult task for anyone, but we have every ...
LONDON - Quantum Business Media, publisher of Media Week, Press Gazette and The Publican, has been...The British Press Awards, Media Week Awards and The Publican Awards. Quantum had operating profits of £2m ...
international media account following a five-way-pitch....The two won the business after a shootout against Initiative, Mediaplus and Starcom MediaVest. The Aegis-owned Vizeum, sister agency to Carat, will look after media planning and buying for the German ... win the $700m Samsung advertising and media account. Deutsche Post kicked off the review in August ...
will include families of logos to be used by companies in the new-media industry. In addition, Neoco ... design projects across media channels." Meadows-Klue will answer questions in next week's webchat ...
viewers the chance to get a free cholesterol test, was rapped by the media regulator after 24 viewers ...
LONDON – Zero5, a media and marketing services company specialising in targeting mothers
The campaign has been created by Lean Mean Fighting Machine and breaks this week across media websites. It aims to demonstrate the power of the internet as an advertising medium by challenging preconceptions of what a banner ad can do. In one ad, a plain-looking, unbranded banner reads "I bet you think I ...
were only used in targeted media. Earlier this year, Trojan racked up 209 complaints about its TV ad ...
LONDON – WPP Group has acquired an initial 49% stake in Spanish media investment management agency...Founded in 2002 and based in Barcelona, Focus employs 30 people and had net revenues of €4.5m (£3.1m) for the year ended December 31 2003. Focus Media, whose clients include Festina Lotus, Ferrero Iberica, Myrurgia and Grupo Planeta, will become part of Mediaedge:cia. In a statement, WPP said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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