to remove filtersKleenex for Men to play on emotion in TV return
15 Dec 2004 | by Mark Sweney
of his child in a hospital maternity ward full of newborn babies. In September a number of media ...
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The 10 Best TV Ads of 2004
22 Dec 2004
. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive 2 Stella Artois "pilot" Stella Artois pays homage to the flying ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
Brand Health Check: Double Velvet
15 Dec 2004
as a premium brand, alongside poster and press ads and promotional work. The media strategy, through ...
Pepsi popstar 'gladiator' ads most written about in 2004
10 Dec 2004 | by Sam Matthews,
and Chanel No 5 have shown how to make an ad famous by spending on stars, production and media exposure ... is produced by Propeller Communications, Durrants Media Monitoring in association with Brand Republic ...
Top Performers of 2004: Media Agency of the Year - MindShare
10 Dec 2004
As Media Agency of the Year for the second time in a row, MindShare has had a tremendous innings...media strategies, as proved by its success at the Campaign Media Awards inspired, no doubt, by its solid ... of new business coming through the agency's doors, including the biggest pitch in UK media history, which ... planning account, to give it control of the business (the media buying moved from PHD in 2003) and complete ...
The Work: New Campaigns - UK
10 Dec 2004
Writer: Paul Silburn Art director: Paul Silburn Planner: Pete Heskett Media agency: MediaVest Media planner: Michelle Picken Production company: Spectre Director: Danny Kleinman Editor: Steve ... Planner: Dave Clements Media agency: Starcom Mediavest Media planner: Alastair Bannerman Illustrator ...
Campaign: Second Opinion
03 Dec 2004
The launch of Kalashnikov Vodka has certainly raised a few eyebrows and the media exposure hit far ... that Kalashnikov Vodka would be an automatic hit with the media. The story behind the brand suggests a perfect PR ... in the media, it did a good job at securing column inches within a limited budget. Creativity: 2 Delivery ...
Campaign: Kalashnikov promotes own-brand vodka
03 Dec 2004 | by Donna Werbner
media, the PR team informed the drinks trade press about the new vodka to pave the way for advance orders and create anticipation among the media. It also highlighted the upcoming launch to the national ... that the best way to interest journalists would be to give the media access to Kalashnikov himself. It therefore ...
MindShare wins Nestle battle
03 Dec 2004 | by Jeremy Lee
MindShare has triumphed over ZenithOptimedia for control of the bulk of the £62 million UK Nestle account. The two agencies have been battling to impress Stuart Cox, the media manager of Nestle UK Ireland. The company decided to split the global business between the two networks last month, removing ...
Media choice: Chanel No 5
01 Dec 2004 | by Catherine Becker, Director, ZenithOptimedia
After reading about Chanel's forthcoming attempt at 'the ultimate media placement' in Marketing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
