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Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

media to demonstrate key services, such as a breaking-news ticker service, SMS and video alerts ... media, focusing on Adams' insights into the game as well as T-Mobile content, creating opportunities ...

Opinion: Leader - Call centres need PR to win over doubters

Perhaps it's the long eyewitness pieces in the weekend supplements that tell of how dreadful it is to toil away in a modern-day workhouse? If it's any of these things, then news this week that India's leading call centre service provider ICICI OneSource has brought in fresh media advisers in the form ...

Media Analysis: Mobile mags aim for higher quality

not hit our critical media list yet', but suggests the opportunity is there. Operators need to demonstrate ... the dice on customer publications, but continued commitment to producing valued lifestyle media is required ...

Profile: Peter Morgan, head of group media relations, BT

of group media relations, a role for which headhunters snared him from Weber Shandwick, and he appears...the strategy is to take BT to a broader range of media, into 'places other than the business pages', he says ... media relations, BT ...

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

. ChildLine co-founder Esther Rantzen agreed to publicise the fundraising opportunities in media interviews ... included a competition with media partner Newsround to find a young person's voice to be the Speaking Clock. Measurement and Evaluation According to media evaluation agency Impacon, the campaign has achieved more than ...

Youth Marketing: Mobile mania

. Using texting clinics across the UK, this scooped huge media interest. But O2 director of comms Glenn ...

Campaign: Green Flag highlights mobile phone use law - Corporate PR

. The results were analysed to identify news hooks for consumer and motor trade media, and two press releases ... relevant specialist and national media. Measurement and Evaluation Coverage of the research ... mentioning the organisation in 60 per cent of coverage. Results The campaign generated 30 media enquiries ...

Media Relations: Software vendor eGain in PR push

the media attention it deserved, prompting a switch to Brodeur Worldwide. 'Brodeur will work ...

Campaigns: Second opinion

, such as HR leadership, improve overall perceptions might have resulted in a different media relations ...

View From The Top: Another Branson?

-operative with the media, but still turns down offers that would make him 'look like a wanker'. Charles Dunstone can...-for media might seem like evidence of an old-fashioned reliance on traditional marketing techniques ... of that judging process, 62 per cent of Carphone's media coverage in the year 2002-2003 was positive. A robust ... to stakeholder groups, to use the media for every possible opportunity to deliver key messages, and to take ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.