03 Sep 2004
| by Lynne Roberts
media to demonstrate key services, such as a breaking-news ticker service, SMS and video alerts ...
media, focusing on Adams' insights into the game as well as T-Mobile content, creating opportunities ...
03 Sep 2004
| by Gidon Freeman, gidon.freeman@haynet.com
Perhaps it's the long eyewitness pieces in the weekend supplements that tell of how dreadful it is to toil away in a modern-day workhouse?
If it's any of these things, then news this week that India's leading call centre service provider ICICI OneSource has brought in fresh media advisers in the form ...
13 Aug 2004
not hit our critical media list yet', but suggests the opportunity is there. Operators need to demonstrate ...
the dice on customer publications, but continued commitment to producing valued lifestyle media is required ...
23 Jul 2004
| by Simon Ellery
of group media relations, a role for which headhunters snared him from Weber Shandwick, and he appears...the strategy is to take BT to a broader range of media, into 'places other than the business pages', he says ...
media relations, BT
...
23 Jul 2004
| by Donna Werbner
.
ChildLine co-founder Esther Rantzen agreed to publicise the fundraising opportunities in media interviews ...
included a competition with media partner Newsround to find a young person's voice to be the Speaking Clock.
Measurement and Evaluation
According to media evaluation agency Impacon, the campaign has achieved more than ...
16 Jul 2004
. Using texting clinics across the UK, this scooped huge media interest.
But O2 director of comms Glenn ...
25 Jun 2004
| by Ray Philpott
.
The results were analysed to identify news hooks for consumer and motor trade media, and two press releases ...
relevant specialist and national media.
Measurement and Evaluation
Coverage of the research ...
mentioning the organisation in 60 per cent of coverage.
Results
The campaign generated 30 media enquiries ...
18 Jun 2004
the media attention it deserved, prompting a switch to Brodeur Worldwide.
'Brodeur will work ...
28 May 2004
, such as HR leadership, improve overall perceptions might have resulted in a different media relations ...
07 May 2004
| by Gidon Freeman
-operative with the media, but still turns down offers that would make him 'look like a wanker'. Charles Dunstone can...-for media might seem like evidence of an old-fashioned reliance on traditional marketing techniques ...
of that judging process, 62 per cent of Carphone's media coverage in the year 2002-2003 was positive.
A robust ...
to stakeholder groups, to use the media for every possible opportunity to deliver key messages, and to take ...