to remove filtersMedia Relations: Software vendor eGain in PR push
18 Jun 2004
the media attention it deserved, prompting a switch to Brodeur Worldwide. 'Brodeur will work ...
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Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates one in three software packages used by UK businesses is illegal, resulting in losses to the industry of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ...
Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
-formers, civil servants, business peers, associations and tier-one media to discuss topical HR and business ... appeared. Exclusive media pitches were created, each focusing on a different area of Microsoft's HR ... identified 52 pieces of coverage across print and broadcast media, with a 100 per cent increase in reactive ...
Campaigns: Second opinion
28 May 2004
, such as HR leadership, improve overall perceptions might have resulted in a different media relations ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
's expected.' The media tends to veer away from in-depth comparative reviews of gadgets, leaning towards ... says. Today's media are far more interested in the style and cultural potential of a product. Couple ... Kaizo, palmOne's PR agency, is after. At launch, T3 media activity focused on the enterprise sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
