to remove filtersStarbucks website to celebrate 20 years of Xmas blend
22 Dec 2004 | by Staff,
of a move to bring the web into the Starbucks brand-building media mix and follows the success ...
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The 10 Best TV Ads of 2004
22 Dec 2004
. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive 2 Stella Artois "pilot" Stella Artois pays homage to the flying ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group. ZenithOptimedia had previously held ...
GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
% this year, according to Nielsen Media Research. It is understood that GSK has also been considering ...
Kingsmill owner consolidates media into ZenithOptimedia
21 Dec 2004 | by Colin Grimshaw,
LONDON - Associated British Foods has centralised its media planning and buying...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling & Associates and AMS Media Group. ZenithOptimedia had previously ...
GSK shifts Ribena work out of Grey in strategy rethink
21 Dec 2004 | by Ben Carter and Mark Sweney,
% this year, according to Nielsen Media Research. It is understood that GSK has also been considering ...
Agency of the Year: Digital Agency of the Year - Best of the rest
15 Dec 2004
it strengthened its team by poaching Alex Jeffries as media and planning director from PHDiQ and hiring former IBM ... customers. Flytxt provides all of Emap's mobile marketing campaigns and lists a number of FMCG and media ...
Agency of the Year: Public Relations Agency of the Year - Best of the rest
15 Dec 2004
Consultancy of the Year and a gong for Best Media Relations. The latter was for a campaign promoting Roche ...
Montana wine to expand line in UK
15 Dec 2004
The Allied Domecq-owned range will be available with screw tops for the first time in the new year. It will also be extended, with the introduction of a rose variant in March and a Pinot Noir later in the year. The relaunch will be supported by a cross-media advertising campaign in the spring. The rose wine will join a ...
Sector Insight: Whisky - Age concern
15 Dec 2004
Media Research/Mintel ANALYST COMMENT - Kevin Baker, Director, alcoholic beverages, Canadean Despite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
