to remove filtersStarbucks website to celebrate 20 years of Xmas blend
22 Dec 2004 | by Staff,
of a move to bring the web into the Starbucks brand-building media mix and follows the success ...
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Carat awarded £3.5m Allied Carpets UK media account
22 Dec 2004 | by Sam Matthews,
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business...Carat to develop creative and innovative media strategies to drive its brand." Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
LoveFilm and Moviechoice.com join forces in DVD battle
20 Dec 2004 | by Staff,
, and online entertainment retailer CD-Wow; brand partnerships with Sony and Lastminute.com; as well as media ...
Post Office appoints AI as first dedicated digital agency
20 Dec 2004 | by Staff,
by AIM-listed marketing services company Media Square from Havas for £600,000. The deal saw it leave ...
McCann Erickson wins pitch for Co-op brand strategy
15 Dec 2004 | by Staff,
The pitch was run by the AAR and was understood to have included Euro RSCG at the final stage, as well as DDB London and St Luke's in the initial stages. MediaCom and Naked have also been retained to handle media planning for the account, according to reports. The Co-op called the review after deciding ...
Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
'. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... , calculated by Walker Media to maximise awareness while minimising investment. Barker has certainly earned ... Publicis/Carat 30 557 38.7 5 (-) Currys M&C Saatchi/Walker Media ...
The World: Ikea: chucking out the chintz around the world
10 Dec 2004 | by Lucy Aitken
specific figures, but says media budgets are "relatively small" and describes Ikea as "extremely price ... ,000 Sample adspends 2004 - UK: Euros 11 million (Jan-Oct, Nielsen Media Research) - France: Euros 4 ...
Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
The retailer has struck a deal with media firm Enpocket to create, distribute and market mobile applications in the UK and Ireland. The company previously tried to establish a mobile offering in 2002 called Hallmark hiya, but few consumers had the required level of mobile technology. Plans to promote ...
Hallmark revives mobile strategy
08 Dec 2004
The retailer has struck a deal with media firm Enpocket to create, distribute and market mobile applications in the UK and Ireland. The company previously tried to establish a mobile offering in 2002 called Hallmark hiya, but few consumers had the required level of mobile technology. Plans to promote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
