to remove filtersMedia News brief: Dada Ringtones appoints Guerillascope
15 Dec 2004
Dada Ringtones, the Italian ringtone operator, has appointed Guerillascope to its media buying
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
'. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... , calculated by Walker Media to maximise awareness while minimising investment. Barker has certainly earned ... Publicis/Carat 30 557 38.7 5 (-) Currys M&C Saatchi/Walker Media ...
Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
, MindShare, a serious contender for Marketing's Media Agency of the Year. MindShare is a must-have on media...sales through direct media by 20% over the campaign period. Other highlights were the £11m 'Doing ... shifted Procter Gamble's media planning emphasis from brands to product categories to maximise ...
Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
15 Dec 2004 | by Mark Sweney
to Freud's strategic and media expertise and creating a revenue stream. In May, CHI hired network ...
Media: HomeChoice extends its service into Stevenage
10 Dec 2004
HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending its service into Stevenage. This has extended its reach by 33,000 homes.
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
include Irwin Gotlieb, the chief executive of GroupM (MindShare's media parent), Dominic Proctor ... strong media specialists. The close involvement of Sir Martin Sorrell, WPP's chief executive, in some ... smooth, efficient service to clients. Its output is among the most creative from the large media networks ...
Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
The retailer has struck a deal with media firm Enpocket to create, distribute and market mobile applications in the UK and Ireland. The company previously tried to establish a mobile offering in 2002 called Hallmark hiya, but few consumers had the required level of mobile technology. Plans to promote ...
Posterwatch: Nokia - 'The fashion collection'
08 Dec 2004 | by Neil Hurman Managing partner, Manning Gottlieb OMD
You know how old paper-based media companies are often referred to as 'cut-down trees' businesses
New campaign: Sony Ericsson Empire Awards
08 Dec 2004
Advertising, brokered by Cross Media, includes a series of advertorials to run in Empire magazine between...- Media agency: Cross Media, Emap Advertising. ...
The Work: New Campaigns - The World
03 Dec 2004
Thompson Barcelona Writer: Jaime Chavarri Art director: Napi Rivera Planner: Nuria Serrano Media ... : Henri Blanc, Sonia Salem Media agency: Starcom Media planners: Corinne Pessus, Pascal Laroche, Sarah ... : Fallon Worldwide Writer: Tim Gillingham Art director: Bobby Appleby Planner: Murray Hardie Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
