to remove filtersEbookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...
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The 10 Best TV Ads of 2004
22 Dec 2004
. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive 2 Stella Artois "pilot" Stella Artois pays homage to the flying ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...
Princess Cruises to target wider market
15 Dec 2004 | by Emily Rogers
The account is understood to be worth £2m, a £1m increase on 2004's spend, according to Nielsen Media Research. The appointment ends a five-month pitch process handled by the AAR, and marks the end of incumbent Miles Calcraft Briginshaw Duffy's three-year hold on the account. Other agencies involved ...
First Great Western in 'better service' push
15 Dec 2004 | by Rachel Barnes
was created by MGA, with media buying through Feather Brooksbank. Both train companies operate out of London ...
The Work: New Campaigns - The World
10 Dec 2004
director: Eric Van Skyhawk Planning: BBDO New York Media agency: OMD China Photographer: Jen Halim ... : The Glue Society Art director: The Glue Society Planner: Olly Taylor Media agency: Mitchell's Media ... Media agency: Carat Finland Media planner: Sami Kankkunen Production company: Elohopea ...
The Work: Private View
10 Dec 2004
: Jasper Bell, new-media manager, Energy Saving Trust Brief: Increase public awareness of energy ...
HTW bags DMA Grand Prix for Star Alliance campaign
09 Dec 2004 | by Staff,
The judges praised the high quality of work produced in 2004, and awarded 29 Golds out of 30 categories, with only Media - Inserts failing to make the grade. Along with bagging the Grand Prix, Harrison Troughton Wunderman also claimed the largest number of Golds, with six in total. Saatchi Saatchi ...
Lastminute chief Hoberman seeks 'emotional connection'
08 Dec 2004 | by Daniel Rogers and Mark Sweney,
the media spend of the major US online travel agencies such as Expedia or Travelocity, and therefore had to use new media to connect with customers in an "edgy" way. "Our priority must be to think outside the box when it comes to marketing," he said. "We are working with consultants to find fresh media ...
GfK's Andrew Smith departs to launch own start-up
06 Dec 2004 | by Sam Matthews,
, leisure and media clients. Smith said: "The need to effectively understand how customers, staff ...
Media: Transport for London launches interactive posters
03 Dec 2004
Transport for London has launched interactive posters at London stations. The 25 posters use interactive technology to enable travellers to receive travel information direct to their mobile phones. Viacom Outdoor supplied the sites.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
