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Sara Lee consolidates $200m US account into Starcom

polish, has consolidated its estimated $200m media buying and planning into Publicis Groupe media agency...Starcom already handled media for several of Sara Lee's brands, including Sara Lee's two biggest ... ZenithOptimedia, OMD and Media Planning Group, the Martin Agency and Mullen all lose business. According to Chaden: "By consolidating these responsibilities, we will improve our media strategy and execution ...

Conservative leader Howard tells media not to be bullied

LONDON - Michael Howard, the Conservative Party leader, has told the media not to be bullied...call for media watchdog Ofcom to have a role in overseeing the BBC. "We have long argued ... Awards of the importance of the free press in sustaining a healthy democracy and said that if the media ... trusted of all the media," he said. If you have an opinion on this or any other issue raised on Brand ...

Channel 4 seeks upmarket contestants for Wife Swap

to the Daily Express. David Wise, producer of the RDF Media programme, said eccentric aristocrats or posh ...

Carat goes global with new corporate identity design

LONDON - The Aegis-owned media network Carat has launched a new corporate identity designed...The new design replaces one that was first developed in 1988 when Carat's business was largely a European-based planning and buying agency. However since then the Carat network has grown to a global network covering 63 countries and has broadened its media offering. Doug Flynn, the chief executive ...

Dyke thought complaint was 'another Campbell rant'

and widespread opinion that the corporation is in crisis. Tessa Jowell, secretary of state for culture, media ...

World: media analysis - How Metro became a magnet for big multi-market ad deals

one-stop solution. They will be looking to reach audiences through single media owners if possible ... they wanted to complement other media. "Metro newspapers target urban professionals, which corresponds ... as an international medium? At the Media Planning Group International, the media co-ordinator, Jason Hayford ...

Superbrands case studies: Comfort

hitting the media -- to partnering with the charity Parentalk by joining their parenting with inspiration ...

Agencies vie for £8m Barclay twins' Shop Direct task

to handle its media account, estimated to be worth more than £8m....budget on press and direct media. Sir David and Sir Frederick Barclay, who are trying to buy ...

Millward Brown tool tracks media

Evaluation company Millward Brown Precis has launched a media analysis tool that tracks coverage...for consumers, before they purchase, made it an important media with which to track messages. ...

Monsanto rival looks for media supremo

Monsanto, is seeking to appoint a UK media relations boss to replace 16-year company veteran Judith Auchard...The new head of comms – who will carry a mainly media relations remit – will report to Syngenta ... country for media relations, Von Mielecki said: ‘The job covers our sponsorships and reputation ... communication with the financial media.’ Following the new appointment, Von Mielecki intends to undertake a ...

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