Raymond Snoddy on media: HDTV needs team effort at World Cup
21 Dec 2005
The launch of high-definition television (HDTV) will be the big media marketing challenge for 2006
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Aegis says investment in media will help earnings growth
21 Dec 2005 | by by Daniel Farey-Jones
In its media division, the group reported that competition in traditional media and planning continued to be intense, but it was benefiting from its investment in specialist media, communications ... in merging the media buying operations of Aegis and Havas. If you have an opinion on this or any other ...
Media Week wishes you a Merry Christmas and a Happy New Year
19 Dec 2005
The site will be next updated on January 3
Media choice: TV Choice
14 Dec 2005 | by Anthony Gibson-Watt, Buying manager, Zed
TV Choice, one of H Bauer's TV listings titles, aims to capture the excitement of Christmas on television with a 140-page special edition packed with fantastic features and listings.
Media News: Radio alliance in DAB promotion
14 Dec 2005
MXR, the digital radio consortium whose shareholders include GCap and Chrysalis Radio, has teamed up with a group of radio manufacturers to promote the benefits of DAB digital radio in the run-up to Christmas.
Media News brief: Levi's renews sponsorship
14 Dec 2005
Levi's has renewed its sponsorship of the Elle Style Awards for a third consecutive year. The 2006 awards will coincide with London Fashion Week. Levi's sponsorship activity begins in the January issue of Elle and will continue throughout the year.
Media Analysis: Free-to-air means C4 survival
14 Dec 2005 | by Jeremy Lee
C4's plans for FilmFour signal a long-term strategy that could see it prosper come digital switchover.
Media News: Muller links up with Times for diet book
14 Dec 2005 | by Jeremy Lee
Muller is sponsoring the first Body & Soul Healthy Living Yearbook spin-off publication from The Times. It will be given away with the paper in January.
Media News: Network Rail set for outdoor drive
14 Dec 2005
Network Rail has accelerated investment in its railway station and roadside advertising sites run by Maiden Outdoor in an attempt to buck the struggling outdoor market.
Media News brief: Homechoice signs deal with B
14 Dec 2005
Homechoice has signed a deal with Indian film distributor B on Demand to launch a dedicated Asian movie service on its platform. The network is also offering customers reduced-rate calls to Asian destinations.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
