earlier this year, is launching an audit of its brand image among the media industry.
"If you look purely at a rational business decision, you might not have made the move to Berliner quite so soon as we did." - Sir Bob Phillis, the chief executive of Guardian Newspaper Group, feels that The Guardian's format switch might have come too soon
As Jessica Burley takes over as MD, Duncan Edwards prepares for a long future as chief executive.
Gareth Mulryan has joined Modem Media as the vice-president, associate director of media. Mulryan
Unilever has appointed Naked Amsterdam to develop pan-European ideas for its Magnum ice-cream brand. The work will initially run locally but Naked will help other European markets towards a consistent approach throughout 2006.
Are the big buying groups forcing discounts from media owners?...media agencies, and Magna for the Interpublic stable. The proposition is, on the face of it, quite ... that media owners were not exactly preparing to cave in. Some pointed out it was actually easy to stand ... rates. And the market, especially in its fragile state, cannot bear a period of across-the-board media ...
business controller, as its new sales director. Letzer, who repositioned five's digital media business
selling it on again in piecemeal packages. Their worst fear will be that a powerful new media owner ... attention on the potential for online media to erode the power of regional newspapers, both as a source ...
IPC Advertising has appointed Lynne Springett as the head of IPC SouthBank ad marketing. Springett previously worked at the Radio Advertising Bureau and Vizeum. In addition, Paul Moynihan has been promoted to the role of head of ad marketing, trading at IPC.
IPC tx is publishing double Christmas issues of its What's On TV, TV Times, TV & Satellite Week and TV Easy titles. The Christmas issues of all four titles go on sale this week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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