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Diamond steps into crisis mode as product recall follows pet deaths

." On December 22, Diamond issued a media release from its GM Mark Brinkmann stating the company was taking aggressive steps to resolve the issue. Diamond's media statement was picked up by major and local dailies, the AP, ABC News and CNN's website, and the crawler underneath its TV broadcasts. Media inquiries "died ...

Brand 2.0

with Dell's customer service, a story many Google-ing media picked up on. And in its third quarter, Dell ... of these companies at CES. But the media harping over these bruised brands isn't a case of schadenfreude. It ...

Independent committee sings Wal-Mart's praises

WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some...The group, Working Families for Wal-Mart, which aims to generate "balanced media coverage," includes singer Pat Boone, Rep. Jennifer Carroll of Jacksonville, FL, and independent filmmaker Ron Galloway, who last year released the documentary Why Wal-Mart Works and Why That Makes Some People Crazy ...

End-of-year period provides hassles for some, downtime for others

cards to clients and media out the door....writing, 2006 trend press release projections, and follow-up with media contacts, notes Meredith Boyd ... own list of PR goals, and the media we want to get to know better. We develop case studies, update ... , and media better, beyond the confines of the work environment. "Everyone is still busy, but it's a good ...

Access survey highlights journalists' needs for CES

And with consumer electronics hotter than ever, the media come by the thousands as well. Last year, more than 4,500 journalists attended CES. To find out just how those journalists want ... journalists attending are from consumer titles, not just tech media. When Access releases similar surveys ...

ERDC seeking public affairs agency to tell story

help build confidence in the Army overall, according to the RFP. Tactics will include media ...

PAF campaign to eliminate drug immunity provision unsuccessful

focus our education campaigns on issues that the media does not look at adequately," PAF President ...

Philadelphia tourism campaign celebrates Franklin's 300th birthday

lead-time media relations, according to Cara Schneider, national media relations spokesperson for the GPTMC. The exhibition, and GPTMC's media outreach efforts garnered what Schneider called "the Sunday ... luncheons in other cities began in November 2004. She said media outreach started with a press conference ...

Nielsen Media bows DVR measurement service

NEW YORK: After a long preparation, Nielsen Media Research is finally going live with a new...Starting on December 26, Nielsen Media Research will for the first time measure both live and DVR viewing. The change starts with "overnight" ratings and will be available to clients on December 28 ... on a DVR within a week of the initial airing. Media reporters will be able to view ratings ...

Mail Watch: The monthly analysis of UK mailing spend

Media Research estimates direct mail spend by grossing up mailing volumes from a panel of 10 ... of post and production costs. More information about the Nielsen Media panel is available on the website ...

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