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Sector Insight: Men's fragrances - Strong scent

was spent on fine-fragrance advertising, according to Nielsen Media Research, compared with a £2.1m spend ...

Burger King pools £50m global work in US shop

advertising arrangements follows the recent announcement that it is to review its European media planning ...

McCain readies loyalty push through Carlson

the loyalty scheme with direct mail and advertising. Carlson will work closely with McCain's media planning ... by Carlson's appointment. Separately, McCain is planning a cross-media campaign to promote the health ... with potato". McCain spent £9.4m on advertising in the year to June, according to Nielsen Media Research ...

Branding News: Biore introduces oily skin range

, online and point-of-sale. The activity will also involve tie-ups with key media titles and sampling. The campaign has been created by Kirschenbaum Bond & Partners, with media handled by Equinox. Biore's last ...

Guardian appoints Connectus for Dixons online voucher campaign

." The campaign was devised and executed by Dixons Stores Group International's media agency Walker Media ...

The Work: New Campaigns - UK

Writer: Jeremy Carr Art director: Jeremy Carr Planner: Andy Nairn Media agency: MediaCom Media planner ... /art directors: Dan Hubert, Amber Casey Media agency: ZenithOptimedia Exposure: Outdoor, national press ... directors: Martin Lythgoe (AIS), Dan Harrison (Dais) Media agency: MediaCom Photographer: Graham Young ...

Top Performers of 2005: International Advertiser of the Year - Dove

it was rolled out across ten countries. The campaign hit the region in the spring of 2005 with a massive media ... the media for free ad space more effective than in the US, where the campaign created a stir in the homes of more than 30 million daytime TV viewers. The hook for the media coverage was a giant billboard ...

Close-Up: Live Issue - Do advertisers need global digital specialists?

no; they operate as micro-networks. Modem Media and Digitas work together under the umbrella ... . Norm Johnston, the Modem Media managing director for Europe, says a presence in every market ... . MODEM MEDIA/DIGITAS Offices: Five in the US, three in Europe plus partnerships in Asia Employees: 1 ...

Arla Foods reviews £25m brief

. Arla's media planning and buying business, which is handled by Carat, will not be affected by the review. The Arla media and communications manager, Arif Bangi, said: "The review is part of a company ...

L'Oreal in hunt for global digital shop

Media Research, and spends more than $1.6 billion above the line globally. Its creative account ... -European media planning and buying into ZenithOptimedia. Comment, page 36. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.