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Technology - Eleksen wins coverage beyond the tech press

of the media and drive demand from electronics manufacturers. Strategy and Plan Fuse tried to create a 'wow ... Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... a 'Touch Me, Feel Me' media tour, in which different aspects of the product were highlighted ...

WS wins MessageLabs Europe job

MessageLabs' UK agency of five-years, HBL Media. 'Following a long and extensive review process, we felt ...

Packard Bell to focus on lifestyle

focus is getting into lifestyle titles as well as consumer technology media.' ...

News analysis: The PC 'bad boy' shows soft side

with which to impress your trendy friends, which limits its media exposure outside of the business ... recycling scheme after media disquiet over electronic waste - 2004: Kevin B Rollins takes over as CEO ...

City & Corporate: Apple's secrecy is tantalising PR

Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...

HP plummets to foot of table as CEO bails out

. The firm said it would end its much-criticised dual-management structure, but had to dismiss media ... 's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions ...

 

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