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Media: JCDecaux launches campaign for Reebok

JCDecaux has launched a campaign for Reebok that links outdoor activity to in-store promotional work. The campaign, which has been planned and bought by Manning Gottlieb OMD and created by McGarry Bowen, will support Reebok's "pump" shoe across 260 sites.

Tequila, FootLocker and Adidas team up for promotional drive

-olds with a street media campaign to promote the new Adidas_1 'intelligence level 1.1' shoe....The street media, in the form of a 3D vinyl, will be placed outside major Foot Locker stores in London, Berlin, Paris, Milan and Rome. The campaign aims to raise awareness of the "World's first intelligent shoe", which has "just got smarter" and features new colours and improved technology since its ...

The Work: New Campaigns - The World

/Creative Services Writer: Constantin Milu Art director: Andrei Tripsa Media agency: Universal McCann Media planner ... Nanjappa, Karan Amin Art directors: Vivek Kakkad, Hital Pandya Planner: Navonil Chatterjee Media agency: MindShare Media planner: Girish Menon Illustrator: Nilesh Naik Exposure: Posters, press, in-store posters ...

Hi-Tec launches Phibian range with outdoors promotion

and point-of-sale incentives, created by Leicestershire-based 2D media company, TC02. Purchase promotions ...

The Work: New Campaigns - The World

Minneapolis to create a media channel offering its customers broadband video content combining fashion, music ... Media agency: RET Media Director: Spike Lee Editor: Paul Martinez Post-production: Lost Planet Audio ... and the product Creative agency: Wieden Kennedy Amsterdam Writer: Joe de Souza Art director: Sezay Altinok Media ...

The Work: International Private View - Creative

Media Brief: Encourage tree-planting initiatives Agency: Ogilvy Mather India Writer: Abhijit Avasthi ...

Adidas in online push for women's clothing range

-Circle and Estillsimo to support print campaigns in the titles. The creative was though De-Construct and media ...

The Work: Private View

in the media. That, and the fact they're all twats, of course. I hate the game's Nike-instigated anti ...

The Work: Private View

in the media. That, and the fact they're all twats, of course. I hate the game's Nike-instigated anti ...

Luxottica to pool £40m media account

under licence for companies including Prada and Chanel, is reviewing its £40m pan-European media account....The company has invited media networks, thought to include Starcom, MindShare, Carat and OMD, to pitch for the consolidated brief. The UK business is currently split between two agencies: MindShare handles Ray-Ban and Mediaedge:cia looks after Chanel. In May, Luxottica unveiled a TV, print and poster ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.