to remove filtersAge Concern creates Heyday brand for grown-up baby boomers
16 Dec 2005 | by by Joe Lepper
half believe that the portrayal of older people in the media is too negative. If you have ...
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Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
category. Expect more to come. As the sector's advocates point out, 20% of media consumption, but only 5 ...
Yorkshire Forward promotes the region with online push
16 Dec 2005 | by by Julia Pearlman
and 270,000 businesses contributing to an economy now worth over £72bn." He added that new media was an increasingly important channel for Yorkshire Forward. "We have identified the potential new media has for Yorkshire Forward and will continue to invest in new media for the long-term growth of the region." If you ...
Nabs' Big Bash places up for grabs for fundraising event
15 Dec 2005 | by by Julia Pearlman
media and agency folk for its annual fundraising Big Bash event in February....The charity is holding the event on February 8 at the London Hilton to raise money, with almost 50% of its annual income coming from media donations, table sales, sponsorship and auctions. The event ... . Nabs supports more than 3,000 people in advertising, design, direct and digital marketing, media sales ...
Londoners urged to sign up to vote
14 Dec 2005
for voter registration is in March. A cross-media campaign is being developed in conjunction ...
Ofcom rules out full-scale TV advertising review
13 Dec 2005 | by by Joe Lepper
The media regulator had been asked to consider a wider review by the Competition Commission in approving the CRR, which was put in place when Granada and Carlton merged to form ITV plc two years ago. However, media watchdog Ofcom ruled this out citing a lack of complaints from the TV advertising sales ...
MediaCom scoops £35m COI press buying account
13 Dec 2005 | by by Sam Matthews
Media and Initiative were also shortlisted, but were eliminated from the review last month ... of commitment and it was clear they understood COI's fit within the media landscape. We will now build on our ... . The government communications organisation is also reviewing its strategic media planning roster. The incumbents ...
Children's radio station bids for North East licence
09 Dec 2005 | by by Julia Pearlman
Ofcom received the application to launch a sister station to Fun Radio, a partnership between Hit Entertainment, GCap Media, Susan Stranks, founder of digital radio station Abracadabra, and David Kingsley. The station will be heard from Newcastle-upon-Tyne to Gateshead including Northumberland, with access ...
The Work: New Campaigns - The World
09 Dec 2005
Edwards Planner: Mike Harris Media: agency: Universal McCann Production company: Gorgeous Director: Frank ... Ainsworth Art director: Tony Hird Planner: Laura Rioux Media agency: n/s Producer: Jennifer Walker ... Media agency: Carat Munich Media planner: Markus Spangler Illustrator: Monika Spirkl Retouching: H ...
The Work: New Campaigns - UK
09 Dec 2005
Writer: Jeremy Carr Art director: Jeremy Carr Planner: Andy Nairn Media agency: MediaCom Media planner ... /art directors: Dan Hubert, Amber Casey Media agency: ZenithOptimedia Exposure: Outdoor, national press ... directors: Martin Lythgoe (AIS), Dan Harrison (Dais) Media agency: MediaCom Photographer: Graham Young ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
