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and Initiative media agencies, has finally issued financial results for 2004 and for the first half of 2005.
Sotheby’s Preview magazine, which celebrates its 25th birthday this year, has appointed B Media...The world-renowned auction house has switched responsibility for ad sales in the 168-page magazine's advertising to B Media from Farrah Communications. B Media will be charged with bringing in high-end brands ... Cossons said: "B Media were the obvious choice given their experience in this market and proven ability ...
NEW YORK - Media Planning Group has been appointed to handle media planning on the Hershey...to handle media buying for Hershey. Arnold and MPG will work together to produce integrated marketing ... and media." If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
LONDON - Viacom Outdoor is to buy Chinese company Magic Media, which holds the rights to sell ad.... The Magic Media deal is expected to be completed in October, and contains an option for Viacom to acquire ...
and logo and a revamped editorial giving the IPC Media title a broader lifestyle remit.
in its negotiations to buy Aegis, the owner of media agency Carat, as Vincent Bollore revealed he now...his stake in the British media buying and research firm earlier this week. As well as Carat, Aegis also owns media network Vizeum. If you have an opinion on this or any other issue raised on Brand ...
was broadcast as a live performance on NBC last night. Subway worked with WPP Group's media agency MediaCom ... society and this will inevitably be reflected on television and radio as it is in other media. Therefore ...
in 2003. The retailer's media planning and buying is handled by Universal McCann. Last year, Somerfield ...
in exploiting the direct mail channel, writes Richard Roche, head of Media Markets at the Royal Mail....Direct mail is rarely chosen by FMCG brands, for which the traditional route to market is typically to invest in above-the-line media. In most sectors direct mail spend has increased and the fiercely competitive supermarkets have recognised it as an important channel to reach and influence ...
is to be based in Holborn, will team up with partners in data, telemarketing and media to enable it to provide ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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