. Eric Winbolt, digital media manager at EMI Records, said: "Tuneglue-audiomap is tapping into the power ...
service, in a pitch against fellow BBC roster agency Modem Media. It has benefited from its position ... with the launch of Media Republic, whose clients include Blockbuster, BBC World Service, O2, Goodyear Dunlop Tyres and Royal Mail Group. Run by Martin Kelly, the media director, it strengthens Agency Republic's offering ...
online spend remained a constant topic of conversation, with the debate moving to how well the big media ... different place to the one he joined more than three decades ago. The TV market was struggling, with media ... was changing. Client preoccupation with mass-media was replaced by customer loyalty. Direct marketing agencies ...
media, the challenge for clients and agencies is to crack an effective use of creative and exploit ... are on the introduction of cross-track projection - it's been a long wait. Media owner: Viacom. ...
ITV is to become the first UK commercial broadcaster to offer brands interactive TV (iTV) programme sponsorship on Freeview.
National Geographic is launching a multimedia campaign, including mobile activity and podcasts, for the launch of its Nat Geo Wild channel in March. The channel will be available on the Sky and NTL/Telewest platforms.
ITV's flagship breakfast strand, GMTV, is to capitalise on the growing popularity of social-networking sites with a move into the user-generated content arena.
The Football League has hired Paul Ridley Limited to produce its weekly online magazine, League Leader. The site will contain club and player news.
Nuts, the lads' weekly, is to launch a Nuts TV channel on its website, nuts.co.uk. The video-based content will include behind-the-scenes footage of photo shoots.
Emap is to sell flagship teen title Bliss and its dedicated website to Panini. The group, which recently acquired Mizz from IPC, has pledged to invest in the title.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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